Role & responsibilities

1. Cold Email Campaign Management: Plan, launch, manage, and optimize end-to-end B2B cold email campaigns across multiple client accounts.

2. Lead Generation &
- Prospect Research:

Identify ICPs, research decision-makers, and build accurate, targeted prospect databases using Apollo, LinkedIn Sales Navigator, and other tools.

- Email Infrastructure &

- Deliverability:

Set up and manage domains, mailboxes, SPF, DKIM, DMARC, email warm-up, sending limits, and deliverability performance.

- Campaign Strategy &

- Personalization:

Develop personalized email sequences, follow-ups, and signal-based outreach strategies targeting relevant business opportunities.

- Event-Based &

- LinkedIn Outreach:

Execute pre-event, during-event, and post-event campaigns, along with LinkedIn engagement-based prospecting strategies.

- Email Copywriting &

- A/B Testing:

Create compelling cold email copies, test subject lines and CTAs, and continuously optimize campaigns to improve positive replies and conversions.

- Lead Qualification &

- Meeting Generation:

Manage prospect responses, qualify interested leads, coordinate follow-ups, and generate qualified sales meetings for clients.

- Campaign Reporting &

- CRM Management:

Track campaign KPIs, prepare weekly and monthly performance reports,



and maintain accurate lead records in HubSpot, Pipedrive, or similar CRMs.

- Client &

- Team Coordination:

Collaborate with internal teams and clients, understand campaign objectives, ensure timely execution, and proactively recommend improvements.

- Experience &

- Technical Skills:

15 years of experience in B2B cold email marketing or outbound lead generation, with hands-on expertise in Apollo, Smartlead, Instantly, email verification, deliverability, and knowledge of CAN-SPAM and GDPR compliance.

Preferred candidate profile

- Experience: 25 years of hands-on experience in B2B cold email marketing and lead generation, preferably in an agency environment.

- Technical Expertise: Robust knowledge of email deliverability, domain setup, SPF, DKIM, DMARC, and mailbox management.

- Tool Proficiency: Experience with Apollo.io, Smartlead, Instantly, LinkedIn Sales Navigator, and email verification tools.

- Campaign Management: Ability to independently manage end-to-end campaigns, including prospect research, email copywriting, campaign execution, and optimization.

- Results-Oriented: Strong analytical, communication, and problem-solving skills, with a focus on generating qualified leads and booked sales meetings.

📌 Email Marketing Specialist (Kanyakumari)
🏢 Lime Outreach
📍 Kanyakumari