About the Role:

We are looking for an experienced e-commerce specialist with strong expertise in Google Ads, Shopify, and Google Merchant Center to manage, optimize, and grow our online automotive parts business.

The ideal candidate must have hands-on experience managing Google Shopping campaigns, Performance Max campaigns, product feeds, Merchant Center diagnostics, conversion tracking, and Shopify integration.

Experience with automotive spare parts, transmission components, mechatronics, and international e-commerce markets will be an advantage.

Key Responsibilities:

1. Google Ads Management

- Set up, manage, and optimize Google Ads campaigns, particularly Performance Max and Shopping campaigns.
- Develop strategies to increase qualified traffic, sales, and return on ad spend (ROAS).
- Research relevant keywords and optimize search campaigns where appropriate.
- Monitor campaign performance, budget allocation, cost per conversion, conversion value, and ROAS.
- Diagnose and resolve disapproved product warnings and product eligibility issues in Google Ads.
- Optimize campaigns for customers in the USA, Canada, and other target international markets.
- Create remarketing strategies and improve campaign efficiency.
- Provide regular performance reports with actionable recommendations.

2. Google Merchant Center

- Manage and optimize Google Merchant Center and product feed integrations.
- Diagnose and resolve product disapprovals, policy violations, feed errors, and product eligibility issues.
- Troubleshoot discrepancies between Google Ads and Merchant Center diagnostics.
- Fix product data issues involving GTINs, MPNs, brand names, product titles, descriptions, images, prices, and availability.
- Maintain compliance with Google Shopping policies.
- Configure shipping, tax, returns, and website requirements for relevant target markets.
- Optimize product titles and descriptions to improve relevance and Shopping performance.
- Monitor feed synchronization between Shopify and Merchant Center.

3. Shopify Store Management

- Manage Shopify product listings, collections, categories,



and product metadata.
- Optimize product pages for conversion rate, user experience, and SEO.
- Troubleshoot Shopify-to-Google integrations and product synchronization issues.
- Review product images, structured product information, pricing, inventory, and shipping settings.
- Improve the checkout experience and identify conversion barriers.
- Coordinate website improvements to reduce cart abandonment and improve sales.
- Maintain accurate product identifiers and automotive part numbers.

4. Conversion Tracking & Analytics

- Set up and troubleshoot Google Ads conversion tracking.
- Configure and validate Google Analytics 4 (GA4), Google Tag Manager, and relevant Shopify tracking integrations.
- Diagnose discrepancies between Google Ads conversions, GA4, and Shopify orders.
- Verify purchase events, conversion values, currency settings, and attribution.
- Investigate tracking issues involving Google Click IDs (GCLID) and campaign attribution.
- Build reports that connect advertising expenditure with actual Shopify revenue and profitability.

5. E-commerce Growth Strategy

- Develop a measurable growth strategy for international e-commerce sales.
- Improve product visibility for high-value automotive components.
- Identify underperforming products and prioritize products with strong commercial potential.
- Recommend appropriate campaign structures, budgets, bidding strategies, and feed improvements.
- Conduct competitor research and identify opportunities to increase qualified traffic and sales.

Required Skills & Qualifications:

- Demonstrable experience with Google Ads and Performance Max.
- Strong knowledge of Google Merchant Center and Google Shopping feeds.




- Hands-on Shopify administration experience.
- Practical experience diagnosing product disapprovals and policy-related issues.
- Knowledge of GA4, Google Tag Manager, and e-commerce conversion tracking.
- Understanding of product identifiers, MPNs, GTINs, brand attributes, and product data quality.
- Ability to analyze campaign performance and provide data-driven recommendations.
- Robust problem-solving, communication, and reporting skills.

Preferred Experience:

- Experience in automotive parts, spare parts, transmission components, or technical products.
- Experience selling to customers in the USA and Canada.
- Experience managing large or complex Shopify product catalogs.
- Knowledge of international shipping configurations and cross-border e-commerce.
- Experience with high-value products that have longer purchase decision cycles.

Key Performance Indicators (KPIs):

- Reduction in product disapprovals and feed errors.
- Improvement in eligible product coverage and Shopping visibility.
- Accurate conversion tracking and revenue attribution.
- Improvement in qualified traffic, conversion rate, and ROAS.
- Growth in profitable Shopify sales.
- Regular reporting and timely resolution of technical issues.

Application Requirements:

Applicants should provide

- A brief summary of their Google Ads, Shopify, and Merchant Center experience.
- Examples of campaigns they have managed and measurable results achieved.
- Experience resolving Merchant Center disapprovals or Performance Max product warnings.
- Details of their GA4 and conversion-tracking expertise.
- Their proposed strategy for growing an international automotive parts e-commerce store.
- Expected monthly salary or freelance fee.

Important: We are looking for a hands-on specialist who can independently troubleshoot technical issues, optimize campaigns, and demonstrate measurable business results—not someone who only provides general marketing advice.

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: Remote

📌 E-commerce Digital Marketing & Google Ads Specialist (India)
🏢 4TV Technologies
📍 India