Location: Noida, Uttar Pradesh

Reporting to: CEO

Experience: 10+ years

Role Overview We are looking for a Director – Growth to lead the end-to-end growth strategy for a large-scale consumer entertainment platform with 20M+ users across 15+ regional languages.

This role combines Performance Marketing, Creative Strategy, Organic Growth, Acquisition Product, Growth Analytics, and Team Leadership . You will own the complete acquisition journey—from campaign strategy and creative development to conversion, subscription, and acquisition efficiency.

The ideal candidate is a hands-on growth leader who can manage large-scale marketing budgets, improve subscriber quality, build AI-driven growth systems, and develop sustainable acquisition channels beyond paid media.

Key Responsibilities

- Performance Marketing & Customer Acquisition
- Own paid acquisition across Meta, Google, and other relevant digital channels.
- Manage multi-crore marketing budgets with a strong focus on Customer Acquisition Cost (CAC), Lifetime Value (LTV), and payback periods.
- Optimize campaigns for high-quality subscribers who engage regularly and renew, rather than installs alone.
- Develop channel- and cohort-level performance models to guide budget allocation and scaling decisions.
- Identify inefficiencies, audience saturation, invalid traffic, and attribution gaps.
- Lead remarketing and re-engagement initiatives across relevant digital channels.
- Acquisition Funnel & Conversion Optimization
- Own the acquisition journey from app install and registration to paywall, checkout, and paid subscription.
- Drive experiments across pricing, offers, subscription models, paywalls, and payment experiences.
- Identify conversion drop-offs and implement data-driven improvements in collaboration with Engineering.
- Align acquisition strategies with subscriber retention and long-term value.
- Prioritize the acquisition product roadmap based on measurable business impact.
- Creative Strategy & Experimentation
- Lead ad creative strategy, development, testing, and performance optimization.
- Build a high-velocity creative pipeline with continuous testing of formats, messaging, hooks, and audience segments.
- Establish structured experimentation frameworks and explicit criteria for scaling or discontinuing creatives.
- Use AI tools to accelerate creative ideation, generate variations, and improve campaign performance.
- Translate audience insights and regional preferences into high-converting campaigns.
- Organic Growth & Channel Diversification
- Develop long-term organic acquisition strategies across SEO, App Store Optimization (ASO), Play Store, YouTube, and content-led channels.
- Increase the contribution of organic and owned channels to overall acquisition.




- Identify regional search trends, cultural insights, and content opportunities that can drive audience growth.
- Build product-led and referral-based growth opportunities where relevant.
- Reduce dependency on paid media through sustainable, diversified acquisition channels.
- Growth Analytics, Attribution & AI
- Own the growth measurement and attribution framework across paid and organic channels.
- Build reliable dashboards to track acquisition performance, conversion, cohort quality, CAC, LTV, and payback.
- Use tools such as AppsFlyer, GA4, Metabase, and advertising platforms to generate actionable insights.
- Establish transparent reporting and clear performance visibility for leadership and cross-functional teams.
- Develop AI-enabled workflows for audience targeting, creative testing, campaign optimization, and reporting.
- Strategy & Cross-Functional Leadership
- Develop and execute growth strategies aligned with business objectives and subscriber growth targets.
- Present performance insights, forecasts, and budget recommendations to the CEO and leadership team.
- Build scenario models for new markets, channel expansion, pricing changes, and acquisition initiatives.
- Work closely with Engineering, Content, and Retention teams to align acquisition priorities with product capabilities and business goals.
- Translate complex data into clear recommendations and measurable action plans.
- Team Leadership
- Build, lead, and mentor a lean, high-performing growth team.
- Establish a culture of accountability, rapid experimentation, and data-driven decision-making.
- Encourage AI-first workflows, automation, and continuous improvement.
- Develop team members who take ownership of business outcomes rather than focusing only on channel-level metrics.

Key Performance Indicators (KPIs)

- Customer Acquisition Cost (CAC) and subscriber acquisition efficiency.
- Subscriber quality, engagement, repeat viewing, and renewal performance.
- LTV-to-CAC ratio and acquisition payback period.
- Paid campaign performance and budget utilization.
- Creative testing velocity and conversion rates.
- App install-to-paid-subscription conversion.
- Organic and owned-channel contribution to acquisition.
- Attribution accuracy and growth reporting reliability.

Required Qualifications & Experience

- 10+ years of experience in performance marketing, digital growth, or consumer acquisition.




- Proven experience scaling consumer technology, OTT, subscription-based, content, or D2C businesses.
- Demonstrated ownership of large-scale Meta and Google advertising budgets, with measurable CAC and LTV outcomes.
- Strong experience in creative strategy, campaign experimentation, and performance-led creative optimization.
- Hands-on understanding of acquisition funnels, conversion optimization, paywalls, pricing, and checkout journeys.
- Experience building organic acquisition channels through SEO, ASO, YouTube, or content-led growth.
- Proficiency in growth analytics, attribution, and reporting tools such as AppsFlyer, GA4, and Metabase.
- Practical experience using AI tools and automation to improve growth execution and marketing efficiency.
- Proven ability to lead, develop, and mentor high-performing teams.
- Strong analytical, strategic, and stakeholder management skills.

Preferred Qualifications

- Experience managing multi-crore monthly marketing budgets.
- Experience in subscription, OTT, digital entertainment, or other recurring-revenue consumer businesses.
- Experience driving growth across multiple regions, languages, or audience segments.
- Familiarity with experimentation frameworks, referral loops, and product-led acquisition.
- Interest in India's regional cultures and consumer behaviour. Knowledge of Haryanvi, Rajasthani, or Bhojpuri is an advantage.

Ideal Candidate Profile You are a growth leader who combines strategic thinking with hands-on execution. You understand that sustainable growth depends on more than media spending—it requires compelling creatives, strong conversion journeys, accurate measurement, and high-quality subscribers. You are comfortable managing large budgets, challenging assumptions with data, making fast decisions, and building AI-enabled systems that improve growth efficiency.

You take end-to-end ownership of acquisition outcomes and can operate effectively in a fast-paced, high-growth environment.

This Role May Not Be the Right Fit If You

- Focus primarily on installs, clicks, or impressions without considering subscriber quality and lifetime value.
- Have experience limited to paid media, without meaningful ownership of organic growth or conversion optimization.
- Rely entirely on agencies for creative strategy and experimentation.
- Are uncomfortable with AI-driven workflows, automation, or rapid experimentation.
- Prefer managing established channels over building and improving a complete growth engine.

Skills: growth hacking & experimentation,digital growth strategy,growth marketing,subscription growth,performance marketing,cac, ltv & roas optimization,customer acquisition,conversion rate optimization (cro)

📌 Director – Growth (Noida)
🏢 Zealant Consulting Group
📍 Noida