Key Responsibilities

- Lead, manage, and mentor the digital marketing team to achieve organizational goals.

- Plan and execute digital marketing strategies across various online platforms.

- Manage paid advertising campaigns on Google Ads, Meta Ads, and other relevant platforms.

- Develop and implement SEO strategies to improve website rankings and organic traffic.

- Oversee social media marketing activities, content planning, and brand positioning.

- Plan and optimize lead generation campaigns to improve lead quality and conversion rates.

- Monitor campaign performance, marketing budgets, CPL, ROI, and other key performance indicators.

- Analyze website traffic, campaign reports, and audience behavior using Google Analytics and other marketing tools.

- Coordinate with the sales, admissions,



content, and design teams to ensure effective campaign execution.

- Identify recent digital marketing opportunities, trends, and strategies to improve campaign performance.

- Prepare regular performance reports and present insights and recommendations to management.

- Ensure timely execution of marketing campaigns and achievement of departmental targets.

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits

- Flexible schedule

- Leave encashment

- Paid sick time

- Paid time off

Experience

- Team Leading: 1 year (Required)

Work Location: In person

📌 Digital Marketing Team Leader (Noida)
🏢 IMTS Academic u0026 Skills Development College
📍 Noida