– Digital Marketing Manager

Experience: 8–12 Years

Employment Type: Full time

Work Mode: Work From Office

Industry: Healthcare / Dental

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Manager with 8–12 years of experience to lead our digital marketing and performance marketing initiatives.

The ideal candidate must have strong hands-on expertise in Meta Ads and Google Ads , with a proven track record of generating high-quality leads, optimizing advertising budgets, improving conversion rates, and delivering measurable ROI.

The candidate will be responsible for developing and executing digital marketing strategies with a strong focus on lead generation, patient/customer acquisition, performance marketing and revenue growth .

Key Responsibilities

Performance Marketing

- Plan, execute and manage Meta Ads campaigns across Facebook and Instagram.
- Plan and manage Google Ads campaigns , including Search, Display, Performance Max and Remarketing.
- Develop high-performing lead-generation campaigns.
- Optimize campaigns for CPL, CPA, conversion rate and ROAS .
- Manage advertising budgets and ensure maximum ROI.
- Conduct A/B testing of ad creatives, copies, audiences and landing pages.
- Develop and manage remarketing and retargeting campaigns.

Lead Generation & Conversion
- Develop strategies to generate high-quality and conversion-oriented leads .
- Monitor the complete marketing funnel from lead generation to conversion.
- Work closely with the sales/front-office team to improve lead quality and conversion rates.
- Analyze lead data and identify opportunities to improve campaign performance.
- Develop location-based and audience-specific campaigns.

Analytics & Reporting
- Track and analyze:
- Cost Per Lead (CPL)




- Cost Per Acquisition (CPA)
- ROAS
- Conversion Rate
- Lead Quality
- Customer Acquisition Cost
- Revenue Generated
- Prepare weekly and monthly performance reports.
- Monitor campaign performance and take corrective actions.
- Ensure proper implementation of Google Analytics, Google Tag Manager, Meta Pixel and conversion tracking .

Digital Marketing Strategy
- Develop and execute the overall digital marketing strategy.
- Conduct competitor and market research.
- Identify new opportunities for customer acquisition.
- Develop strategies for both brand awareness and performance marketing.
- Plan campaigns around different products/services, target audiences and locations.

Content & Creative Coordination
- Work with designers, video editors and content teams to create high-performing advertising creatives.
- Provide clear creative briefs based on campaign objectives.
- Analyze creative performance and recommend improvements.
- Stay updated with the latest digital marketing trends, advertising formats and platform updates.

Team & Agency Management
- Manage internal digital marketing team members, freelancers or external agencies.
- Set targets and monitor team performance.
- Coordinate with sales, management, creative and content teams.
- Ensure campaigns are executed within timelines and budgets.

Required Skills & Experience
- 8–12 years of experience in Digital Marketing / Performance Marketing.
- Strong hands-on expertise in Meta Ads and Google Ads .
- Proven experience in lead generation and customer acquisition .
- Strong understanding of digital marketing funnels and conversion optimization.
- Meta Ads Manager
- Facebook & Instagram Advertising
- Google Search Ads
- Google Display Ads
- Google Performance Max
- Strong communication and team-management skills.

📌 Digital Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 Narang Staffing Solutions
📍 Sahibzada Ajit Singh Nagar