Role & responsibilities The Marketing Executive (Brand) supports brand building, design creative production, and local / regional marketing activation across the branch network. The role executes ATL and local campaigns, manages collateral and branch branding, and ensures consistent, compliant brand communication in South-India markets.
Preferred candidate profile
Section I: Role Details Unique Job Role Marketing Executive (Brand) Department Business Reports To Head of Marketing Role Type Individual Contributor Section II: Role Summary The Marketing Executive (Brand) supports brand building, design creative production, and local / regional marketing activation across the branch network. The role executes ATL and local campaigns, manages collateral and branch branding, and ensures consistent, compliant brand communication in South-India markets.
Section III: Key Responsibilities Brand &
- Creative • Design marketing and branch-branding collateral posters, flyers, hoardings, standees, and vernacular campaign assets.
- Develop and maintain brand templates, visual style guides, and a reusable creative asset library • Coordinate creative development for campaigns and branch branding.
- Maintain brand consistency and guidelines across all touchpoints. Local &
- ATL Activation • Execute regional / vernacular ATL and local marketing (events,
sponsorships, branch launches).
- Support the execution of ATL campaigns and branding initiatives in coordination with agencies and internal stakeholders • Coordinate with branches on local promotions. Coordination &
- Compliance • Work with agencies and vendors on production and delivery timelines.
- Coordinate with internal teams, consultants, and external vendors to ensure smooth execution of marketing initiatives • Monitor campaign performance and gather insights to support optimization and improvement • Ensure all materials comply with regulatory advertising norms.
Section IV: Skills &
• Knowledge • Brand /creative coordination and project-management skills.
- Familiarity with regional / vernacular markets and local marketing.
- Vendor coordination and attention to detail.
- Basic understanding of lending products and compliant communication.
- Valuable communication and organizational skills.