We are looking for a skilled and result-oriented Digital Marketing Executive with hands-on experience in SEO, Google Ads, and Meta Ads (Facebook & Instagram). The candidate will be responsible for improving organic website visibility, managing paid advertising campaigns, generating quality leads, and optimizing marketing performance to achieve business goals.

Key Responsibilities1. Search Engine Optimization (SEO)

- Conduct keyword research and competitor analysis.
- Implement on-page, off-page, and technical SEO strategies.
- Optimize meta titles, descriptions, headings, website content, and landing pages.
- Manage internal linking, backlink building, and content optimization.
- Monitor organic traffic, keyword rankings, and website performance.
- Use Google Search Console and Google Analytics 4 for reporting and analysis.

1. Google Ads Management

- Create, manage, and optimize Google Ads campaigns.
- Manage Search, Display, Performance Max, and remarketing campaigns as required.
- Conduct keyword research and develop effective ad copy.
- Monitor budgets, CPC, CTR, conversions, and cost per lead.
- Set up conversion tracking using Google Ads, Google Analytics 4, and Google Tag Manager.
- Optimize campaigns to improve lead quality and return on advertising spend.

1. Meta Ads Management

- Create and manage advertising campaigns on Facebook and Instagram through Meta Ads Manager.
- Plan lead generation, traffic, awareness, and conversion campaigns.
- Define target audiences based on demographics, interests, behaviors, and remarketing data.
- Create and test ad creatives, copy, headlines, and calls to action.
- Monitor campaign performance, including CPM, CPC, CTR, CPL, and conversions.
- Implement and monitor Meta Pixel and Conversions API where applicable.
- Optimize campaign budgets, audiences, placements,



and creatives to improve performance.

1. Analytics & Reporting

- Track campaign performance and prepare weekly and monthly reports.
- Analyze website traffic, leads, conversion rates, and advertising expenditure.
- Identify opportunities to improve campaign efficiency and lead quality.
- Conduct A/B testing and competitor research.
- Coordinate with sales, content, and design teams to achieve marketing objectives.

Required Skills
- Hands-on knowledge of SEO, Google Ads, and Meta Ads.
- Experience with Google Analytics 4 and Google Search Console.
- Familiarity with Google Tag Manager, Meta Pixel, and conversion tracking.
- Understanding of CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
- Knowledge of landing page optimization and lead generation.
- Strong analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns and advertising budgets.

Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field preferred.
- 1–3 years of relevant digital marketing experience.
- Freshers with practical campaign knowledge and relevant certifications may also apply.

Key Performance Indicators (KPIs)
- Quality leads and conversions generated.
- Cost per lead (CPL) and cost per acquisition (CPA).
- Google Ads and Meta Ads campaign performance.
- Organic traffic growth and keyword visibility.
- Click-through rate and conversion rate.
- Advertising budget efficiency and ROAS, where revenue tracking is available.
- Timely reporting and campaign optimization.

Ideal Candidate: A performance-focused digital marketer capable of managing SEO, Google Ads, and Facebook/Instagram Ads to increase online visibility, generate quality leads, and support business growth. Pay: ₹10,000.00 - ₹30,000.00 per month

Advantages

- Leave encashment

Work Location: In person

📌 Digital Marketing Expert (Noida)
🏢 Web Digitech IT Solutions Pvtl
📍 Noida