About Sorello

Sorello is a UK-based hospitality technology company building the intelligent front-of-house operating platform for the hospitality industry.

Our platform helps restaurants, takeaways and hospitality operators capture more revenue, manage guest enquiries, handle reservations and orders, reduce staff workload and improve the overall guest experience.

We bring communication, reservations, ordering, guest management and commercial intelligence together into one intelligent operating platform.

We’re at an exciting stage of our journey, with a live product, growing commercial opportunities and ambitious plans to expand across the UK and internationally.

We’re now looking for a driven, creative and commercially minded Digital Marketing & Growth Executive to help establish Sorello as a recognised name in hospitality technology.

The Opportunity

We’re not looking for someone who simply schedules social media posts.

We’re looking for someone who wants to take ownership of marketing, generate ideas, execute campaigns and play a meaningful role in growing a technology business.

You’ll work directly with Sorello’s founder, with the opportunity to contribute to our marketing strategy, build our digital presence and, most importantly, help generate qualified business enquiries.

We want someone proactive who doesn’t need to be told what to do every day.

Someone who looks at the business, understands the opportunity and comes forward with ideas, campaigns and recommendations.

You’ll have the freedom to be creative, experiment with different approaches and demonstrate the commercial impact of your work.

Depending on the right candidate’s experience, availability and suitability, this opportunity may be structured as either an ongoing contract or a full-time position.

Key Responsibilities

Digital Marketing & Brand Growth

● Develop and execute engaging digital marketing campaigns targeting UK hospitality businesses.

● Build and maintain Sorello’s presence across relevant social media platforms, with an initial focus on LinkedIn.

● Create compelling content that communicates our platform’s value to restaurant owners, operators and hospitality decision-makers.

● Support the founder’s personal LinkedIn presence through thought-leadership content and industry insights.

● Identify opportunities to improve brand awareness, engagement and inbound interest.

Content Creation & Creative Marketing

● Produce high-quality social media graphics, carousels and digital marketing materials.

● Create and edit engaging short-form videos, product demonstrations and promotional content.

● Turn product developments, hospitality challenges and customer success stories into compelling marketing campaigns.

● Maintain a consistent, premium and professional brand identity.

● Bring fresh creative ideas and content opportunities to the business.

Lead Generation & Customer Acquisition

● Develop and implement marketing initiatives designed to generate qualified inbound leads.

● Identify opportunities to reach restaurant owners, hospitality operators and potential business partners.

● Support the creation and optimisation of landing pages,



marketing funnels and lead-generation campaigns.

● Explore organic growth opportunities, industry communities, partnerships and other cost-effective acquisition channels.

● Help turn marketing engagement into genuine sales conversations and product demonstrations.

● Continuously explore new ways to attract potential customers to Sorello.

Campaign Management & Performance

● Plan, coordinate and execute marketing campaigns from concept through to launch.

● Monitor website traffic, audience engagement, enquiries and campaign performance.

● Identify which marketing activities generate meaningful commercial opportunities.

● Present clear updates, insights and recommendations to the founder.

● Take initiative in improving campaigns and identifying growth opportunities.

What We’re Looking For

Essential Skills

● Excellent written and spoken English, particularly for a UK business audience.

● Experience in digital marketing, social media management or growth marketing.

● Strong working knowledge of LinkedIn and digital content strategy.

● Ability to create professional marketing graphics and video content.

● Experience using tools such as Canva, CapCut or equivalent platforms.

● Understanding of lead generation, digital marketing funnels and customer acquisition.

● Strong organisational skills and the ability to work independently.

● Commercial awareness and an interest in how marketing contributes to business growth.

Personal Attributes

● Self-motivated, ambitious and proactive.

● Creative, resourceful and comfortable taking initiative.

● Results-oriented with a strong sense of ownership.

● Curious about technology, business and emerging marketing trends.

● Comfortable working directly with a founder in a fast-moving environment.

● Willing to experiment, learn and continuously improve.

● Able to communicate ideas confidently and explain the reasoning behind them.

Desirable Experience

● Marketing SaaS, technology or B2B service businesses.

● Hospitality, restaurant or food-service industry experience.

● Experience with Google Analytics, CRM platforms and email marketing.

● Experience developing campaigns that have generated qualified leads or paying customers.

● Familiarity with AI-enabled tools for content creation and marketing productivity.

What Does Success Look Like?

We believe great marketers should have the ability to think independently and propose their own approach to growth.

Rather than prescribing a fixed list of monthly deliverables, we want you to demonstrate how you would approach marketing a growing hospitality technology company.

During the recruitment process, we’ll ask you to present what you believe a successful first 30 days at Sorello should look like.

We’ll be particularly interested in how you would:





● Increase awareness of Sorello among UK hospitality operators.

● Build a consistent and engaging digital presence.

● Generate qualified enquiries from prospective customers.

● Create marketing campaigns without relying on a large advertising budget.

● Measure your performance and demonstrate commercial value.

Your proposed objectives and priorities will be agreed with the founder at the start of the engagement.

We’re interested in people who think beyond the task list and take genuine pride in the results they deliver.

Career Development & Future Opportunities

Sorello is building for the long term, and we’re looking for people who want to grow alongside the business.

The role will begin with a 30-day paid trial. Following the trial, the successful candidate may continue on an ongoing contract or be considered for a full-time position, depending on performance, availability, business requirements and mutual suitability.

For exceptional performers, there may be opportunities to:

● Secure an ongoing, long-term contract with Sorello.

● Progress into a full time marketing or growth position.

● Take greater ownership of Sorello’s marketing strategy and future team.

● Progress into senior marketing and leadership responsibilities as the company expands.

● Be considered for a future opportunity to relocate to the United Kingdom, subject to business requirements, role eligibility and applicable immigration and sponsorship regulations.

Any future progression will depend on individual performance, company growth and commercial requirements. Full-time employment and UK relocation are potential opportunities, not guaranteed outcomes.

We value people who demonstrate initiative, commitment and the ambition to build something meaningful.

How to Apply

Please submit the following

- Your CV or LinkedIn profile — outlining your relevant marketing experience.
- Examples of previous marketing work — including social media campaigns, LinkedIn content or other campaigns you have personally managed or created.
- A marketing video or creative campaign — provide at least one example of a video, promotional creative or campaign you have produced. This is a required part of your application.
- Your approach to Sorello — after reviewing our website, explain how you would market Sorello to UK restaurant owners and hospitality operators with a limited advertising budget.
- Your first 30 days — briefly outline what you believe a successful first month in this position should look like, including your priorities, proposed activities and how you would measure success.
- Availability and compensation expectations — confirm your availability, whether you are seeking a contract or full-time opportunity, and whether the proposed compensation range of ₹25,000–₹40,000 per month is suitable for you.

Shortlisted applicants may be invited to participate in a video interview and complete a small paid practical assessment.

Company Website: https://sorello.io

Sorello AI Ltd — Making hospitality run better.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Work from home

Work Location: Remote

📌 Digital Marketing & Growth Executive (India)
🏢 Sorello AI
📍 India