We are looking for a performance-driven Digital Marketing Executive with hands-on experience in Meta advertising, Business Portfolio management, campaign execution, lead generation, and digital marketing analytics. The candidate will be responsible for managing Facebook and Instagram advertising campaigns, maintaining Meta Business Portfolio and ad account operations, optimizing campaign performance, and generating quality leads to support the organization's business growth and admissions targets.

Key Responsibilities

- Plan, execute, monitor, and optimize paid advertising campaigns on Facebook and Instagram using Meta Ads Manager.

- Manage Meta Business Portfolio, including business assets, ad accounts, Facebook Pages, Instagram accounts, user access, and permissions.

- Set up and manage lead generation, traffic, engagement, awareness, retargeting, and conversion campaigns.

- Develop audience targeting strategies, custom audiences, lookalike audiences, and remarketing campaigns.

- Monitor campaign performance, budgets, cost per lead (CPL), conversion rates, and return on ad spend (ROAS), where applicable.





- Optimize campaigns to improve lead quality, reduce acquisition costs, and maximize marketing ROI.

- Coordinate with the creative team to develop effective ad creatives, videos, copy, headlines, and calls to action.

- Implement and troubleshoot Meta Pixel, Conversions API, and conversion tracking where required.

- Monitor campaign delivery, ad rejections, account restrictions, billing issues, and policy compliance.

- Prepare daily, weekly, and monthly campaign performance reports with actionable recommendations.

- Conduct A/B testing of creatives, audiences, placements, and campaign strategies.

- Coordinate with the sales and admissions teams to track lead follow-up, lead quality, and conversion outcomes.

- Maintain proper documentation of advertising spend, campaign performance, business assets, and account access.

- Stay updated on Meta advertising policies, platform changes, and digital marketing trends.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Meta Ads & Portfolio Management) (Kochi)
🏢 LumeaSkill
📍 Kochi