Key Responsibilities

- Develop and execute comprehensive performance marketing strategies aligned with business goals.

- Plan, launch, manage, and optimize paid campaigns across

Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms

.

- Manage campaigns for lead generation, website traffic, conversions, customer acquisition, and revenue growth.

- Conduct keyword research, audience targeting, competitor analysis, and market research

.

- Monitor and optimize key performance metrics such as

CPL, CPA, CAC, CTR, CPC, ROAS, conversion rate, and ROI

.

- Create and manage different campaign types, including

Search, Display, Video, and Remarketing, Lead Generation, and Conversion campaigns

.

- Develop strategies for retargeting and remarketing to improve conversion rates.

- Work closely with the creative and content teams to develop high-performing ad copies, creatives, landing pages, and promotional campaigns

.

- Conduct

A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.

- Track campaign performance using

Google Analytics/GA4, Google Tag Manager, Meta Business Suite, and other analytics tools

.

- Prepare regular performance reports and provide actionable insights to improve campaign ROI.

- Analyze customer behavior, campaign data, and conversion funnels to identify growth opportunities.

- Manage and optimize marketing budgets to achieve maximum ROI.

- Monitor industry trends, competitor campaigns, and changes in digital advertising platforms.

- Coordinate with sales teams to improve lead quality, lead conversion,



and customer acquisition

.

- Develop and implement strategies for scaling successful campaigns while maintaining target acquisition costs.

- Ensure proper tracking of pixels, events, conversions, UTM parameters, and campaign attribution

.

Required Skills

- 2+ years of hands-on experience in

Performance Marketing / Digital Marketing

.

- Strong expertise in

Google Ads and Meta Ads

.

- Experience with

LinkedIn Ads, YouTube Ads, and other paid media platforms

.

- Strong understanding of lead generation and conversion campaigns

.

- Valuable knowledge of

GA4, Google Tag Manager, and conversion tracking

.

- Strong analytical and data-driven decision-making skills.

- Experience in budget planning, campaign optimization, and ROI management.

- Knowledge of

SEO, landing page optimization, CRO, email marketing, and remarketing will be an added advantage.

- Excellent communication, presentation, and reporting skills.

- Ability to manage multiple campaigns and priorities simultaneously.

Qualification

- Bachelor's degree in

Marketing, Business Administration, Communications, or a related field

.

- Relevant certifications in

Google Ads, Meta Ads, Google Analytics, or other digital marketing platforms will be an advantage.

Key Performance Indicators (KPIs)

- Lead Generation and Lead Quality

- Cost Per Lead (CPL)

- Cost Per Acquisition (CPA)

- Customer Acquisition Cost (CAC)

- Return on Ad Spend (ROAS)

- Conversion Rate

- Revenue Generated

- Marketing ROI

- Campaign Scalability and Efficiency

📌 Digital Advertising Specialist (Hyderabad)
🏢 SANDBLAZE DIGITALS
📍 Hyderabad