About Furlenco

Furlenco is a different furniture company. We enable the urban Indian to live better today in their homes, by giving them award-winning furniture and home decor with a basket of access to rent, buy, sell and buy back.

All of our furniture is designed in-house by experts. We don’t just give furniture. We provide decor, accessories and appliances as well. We have launched our first ever offline stores so that one can furnish their entire home, room or corner without traversing multiple stores or websites !

Key Responsibilities

1. Search Engine Optimization (SEO) & Generative Engine Optimization (GEO) – 80%

- Technical SEO: Conduct regular technical SEO audits, identify and resolve crawling, indexing, site architecture, page speed, Core Web Vitals, and other technical issues to improve organic search performance.
- On-Page SEO: Optimize website pages, landing pages, metadata, headings, internal linking, URLs, and content structure to improve keyword rankings, organic visibility, and user experience.
- SEO Content Strategy: Develop and execute SEO-led content strategies, including keyword research, search intent analysis, content gap analysis, competitor benchmarking, and content optimization to drive qualified organic traffic.
- GEO & AI Search Optimization: Optimize website content for AI-powered search platforms and answer engines through structured Q&A; content, semantic formatting, entity optimization, schema markup, and authoritative brand mentions to improve visibility in AI-generated responses.
- Keyword Research & Competitor Analysis: Identify high-intent, commercial, and informational keywords; analyze competitor strategies; and discover opportunities to improve rankings and organic market share.




- Off-Page SEO & Link Building: Develop backlink acquisition and digital PR strategies to strengthen domain authority, improve search rankings, and increase brand credibility across relevant websites and digital platforms.
- Schema Markup & Structured Data: Implement and optimize structured data to improve search engine understanding, enhance eligibility for rich results, and support AI search discoverability.
- SEO Performance Monitoring: Track organic traffic, keyword rankings, click-through rates, impressions, conversions, and technical health using Google Search Console, GA4, and other SEO tools.
- SEO Analytics & Reporting: Build SEO dashboards, monitor key performance indicators, identify growth opportunities, and present actionable insights through regular performance reviews.
- Conversion Rate Optimization (CRO): Optimize organic landing pages, website journeys, and calls to action to improve engagement, lead generation, and conversion rates from organic traffic.
- Continuous Testing & Optimization: Conduct SEO experiments, content refreshes, internal linking improvements, and landing page tests to improve organic visibility and sustainable traffic growth.

Answer Engine Optimization (AEO): Optimize website content to improve visibility across answer engines and AI-powered platforms by creating concise,



authoritative, question-led content, FAQs, structured answers, and relevant schema markup. Focus on capturing featured snippets, People Also Ask results, voice search queries, and AI-generated answers to strengthen brand visibility and drive qualified organic traffic. 2. Performance Marketing & Growth Optimization – 20%

- Paid Campaign Support: Collaborate on paid search and digital acquisition campaigns across platforms such as Google Ads and Meta Ads to support business growth and customer acquisition.
- Campaign Performance Analysis: Monitor campaign performance, cost per acquisition (CPA), return on ad spend (ROAS), conversion rates, and other key metrics to identify optimization opportunities.
- Landing Page Optimization: Work with design, content, and performance teams to improve landing page relevance, messaging, user experience, and conversion rates across paid and organic traffic.
- Analytics & Tracking: Support accurate conversion tracking and attribution through GA4, Google Tag Manager, and relevant marketing analytics tools.
- Experimentation & Funnel Optimization: Assist with A/B testing of landing pages, ad creatives, calls to action, and conversion funnels to improve acquisition efficiency.
- Cross-Functional Collaboration: Partner with brand, content, product, and performance marketing teams to align digital initiatives with business objectives and ensure consistent brand messaging across channels.

Pay: ₹800,000.00 - ₹1,400,000.00 per year

Perks

- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Deputy Manager Digital Marketing (Bengaluru)
🏢 Furlenco
📍 Bengaluru