POSITION OVERVIEW The CRM Service manages aftersales customer engagement, including service reminders, appointments, feedback, complaints, post-service follow-up and retention, in coordination with Service and Bodyshop teams. The role tracks contact, complaint and lost-customer trends to drive corrective actions and improve customer experience and retention.
1. EDUCATION
Graduate in any discipline, preferably Marketing or Business Administration; MBA an added advantage.
Specialized certifications in Customer Experience (CX)
2. EXPERIENCE
5+ years in Customer Relations, CRM, Service Operations, Tele-calling or related customer-contact roles.
CRM experience in an automotive dealership preferred.
Solid data analytics skills with a proven track record of improving NPS and CSI.
3. KEY RESPONSIBILITIES
1 Plan and monitor service reminders, calls, appointments, follow-ups and no-show re-engagement.
2 Set and review CRE performance on contact rate, appointment conversion, customer visits and call quality.
3 Ensure appointment slot and pick-up/drop needs are met as per Brand SOP.
4 Ensure timely PSFU,
accurate feedback capture and effective handling of dissatisfied customers and complaints.
5 Track concerns to closure with Service and Bodyshop teams; escalate critical or unresolved cases.
6 Analyse complaint and feedback trends and drive corrective actions to reduce recurrence.
7 Monitor lost/inactive customers and drive targeted re-engagement and retention activities.
8 Ensure accurate, timely DMS/CRM updates of customer data, call outcomes, appointments and case status.
9 Monitor data quality, process compliance and customer-data confidentiality.
10 Coach CREs on customer handling and CRM processes; review team KPIs and close capability gaps. 11 Maintain working knowledge of Aftersales and basic EV/PHEV
SHARE YOUR RESUME & CONTACT ON - (phone hidden) (PRACHI TIVEREKAR)
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits
- Cell phone reimbursement
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
📌 Customer Relationship Manager - Service (Pune)
🏢 B.U.Bhandari Motors
📍 Pune
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.