Responsible for customer engagement, retention & lifecycle marketing through personalized communication strategies and premium customer experience initiatives.
Key Responsibilities
- Plan & execute CRM strategies aligned with brand positioning
- Build lifecycle journeys – welcome, post-purchase, festive, reactivation etc.
- Develop customer segmentation & personalized campaigns
- Design retention & loyalty programs to increase repeat purchases
- Manage Email, WhatsApp, SMS & app notification campaigns
- Coordinate with design, marketing & customer support teams
- Enhance post-purchase experience & premium customer touchpoints
Requirements
- 1–3 years experience in CRM / Retention Marketing / Lifecycle Marketing
- Background in Jewellery, Fashion, D2C or Premium Brands preferred
- Strong knowledge of customer segmentation & automation tools
- Analytical mindset with performance tracking skills
- Good communication & storytelling ability
- Customer-first approach with solid attention to detail