Job title: Copywriter

Opening for: Interns/ Juniors/ Mid-level

Location: Mumbai – On-site

Experience: 1-4 Years

Employment Type: Full-time

Industry Preference: D2C, Wellness, Nutrition, FMCG, Beauty, Lifestyle, and E-commerce

Role Overview

We are looking for creative and detail-oriented Copywriters for Junior and Mid-Level positions who can develop engaging, persuasive, and brand-aligned content across digital platforms. The ideal candidate should have a strong command of language, an understanding of consumer behaviour, and the ability to translate product benefits into compelling copy.

Depending on experience and skill level, candidates will be considered for either the Junior or Mid-Level role.

Key Responsibilities

- Content Creation: Write engaging copy for social media posts, ad creatives, campaigns, websites, landing pages, product descriptions, and email marketing.
- Brand Communication: Maintain a consistent brand voice across platforms while adapting the tone to different audiences and campaign objectives.
- Product Storytelling: Translate product features, ingredients, and perks into clear, compelling, consumer-friendly messaging.
- Campaign Development: Develop creative concepts, hooks, headlines, taglines, and campaign narratives for digital marketing initiatives.
- Performance Marketing Copy: Create persuasive copy for paid ads, promotional campaigns, and conversion-focused creatives.
- Content Collaboration:



Work closely with design, marketing, performance, and social media teams to develop effective creative assets.
- Research & Insights: Understand target audiences, competitor communication, industry trends, and consumer preferences to strengthen messaging.
- Editing & Proofreading: Review content for grammar, clarity, accuracy, consistency, and alignment with brand guidelines.
- Content Optimisation: Refine copy based on campaign performance, feedback, and changing business requirements.
- AI-Assisted Workflows: Use AI writing tools where appropriate to support research and ideation while ensuring originality, accuracy, and a distinct brand voice.

Requirements

- 1-4 years of professional copywriting experience, preferably in D2C, wellness, nutrition, FMCG, beauty, lifestyle, or e-commerce.
- Strong written communication skills and excellent command of English.
- A portfolio showcasing copy across social media, advertising, websites, campaigns, or product marketing.
- Ability to write in different tones and adapt messaging to various platforms and audiences.
- Understanding of digital marketing, brand communication, and consumer psychology.
- Strong creative thinking, attention to detail, and the ability to manage multiple assignments and deadlines.
- Familiarity with AI writing tools and content research platforms is an advantage.

📌 Copywriter (Mumbai)
🏢 Ace Blend
📍 Mumbai