Indeed Job Title

Conversion UX Strategist (Funnel Planning · Landing Pages · AI-Assisted UI)

We are looking for a strategic, conversion-focused UX qualified who can plan and design landing pages that turn advertising traffic into qualified enquiries.

This is not a website development or coding role. We are looking for someone who thinks before designing: understands the client’s business, identifies the campaign objective, researches the target audience, plans the complete conversion journey, and then uses AI-powered tools to design effective landing pages.

You will own the process from research and funnel planning to client approval, AI-assisted page design, launch coordination, and post-launch optimization. The priority is to create pages that support measurable business outcomes, not simply attractive designs.

Key Responsibilities

1. Client & Business Research

- Understand the client’s business, primary products or services, unique selling proposition (USP), and competitive advantages.
- Identify the campaign objective, whether it is generating phone calls, WhatsApp enquiries, form submissions, bookings, or other conversions.
- Research the target audience, including their needs, pain points, motivations, concerns, and reasons for trusting or choosing a service.
- Study competitor landing pages, offers, messaging, and advertisements to identify gaps and opportunities.
- Gather the information required to create a focused, relevant, and persuasive landing-page experience.

2. Funnel & Customer Journey Planning

- Plan the complete journey from advertisement to landing page, enquiry form, and thank-you page.
- Ensure the landing-page message matches the advertisement that brought the visitor to the page.
- Define the next action visitors should take at each stage of the journey.
- Identify potential points of confusion, hesitation, or drop-off and plan how to address them.
- Align page structure, messaging, and calls to action with the campaign’s primary conversion goal.

3. Landing-Page Strategy & Content Structure

- Plan the page structure from scratch based on the business objective, audience needs, and campaign context.
- Define the headline, offer, benefits, service details, trust elements, objection-handling content, and calls to action.
- Decide the purpose, order, and information hierarchy of each section.
- Identify the reviews, testimonials, certifications, case studies, or other credibility elements needed, using only information that can be substantiated.
- Determine the information required from the client and prepare focused questions to fill any gaps.
- Explain the reasoning behind key decisions and how they support the conversion objective.

4. Strategy Documentation & Client Approval

- Prepare a clear strategy document in Google Docs that explains the proposed funnel, landing-page structure, content direction, and conversion logic.




- Create basic wireframes or page-layout plans to communicate the intended visitor journey.
- Document the campaign goal, target audience, key messaging, offer, calls to action, and trust-building elements.
- Share the strategy with the client and obtain approval before starting the final page design.
- Incorporate feedback and refine the plan while keeping the conversion objective central.

5. AI-Assisted UI & Landing-Page Design

- Use AI-powered design tools to turn approved strategies and wireframes into landing-page designs.
- Create clean, clear, mobile-first page experiences that make the primary action easy to understand and complete.
- Maintain consistency between ad messaging, landing-page content, and the visitor’s expectations.
- Ensure that the layout supports readability, trust, usability, and conversion rather than visual appeal alone.
- Review AI-generated designs and refine them to match the approved strategy and client requirements.

6. Launch Coordination & Tracking

- Coordinate with the advertising team and developers to support landing-page launch.
- Communicate the approved page structure, content requirements, and intended user journey to the implementation team.
- Work with the relevant team members to ensure enquiry forms, calls, WhatsApp links, thank-you pages, and conversion tracking are set up correctly.
- Check the page experience across mobile and desktop devices before launch.
- Help ensure that the campaign’s primary conversion actions can be measured after launch.

7. Performance Review & Conversion Improvement

- Review landing-page and campaign performance after launch using available analytics and lead data.
- Evaluate enquiry volume, conversion rates, user drop-off, and lead quality where tracking data is available.
- Identify possible improvements to messaging, page structure, offers, trust elements, and calls to action.
- Recommend and prioritize changes based on campaign objectives and observed results.
- Collaborate with the advertising and development teams to implement improvements and support ongoing optimization.

Experience
- Experience in conversion rate optimization (CRO), UX strategy, landing-page planning, funnel strategy, digital marketing, or AI-assisted UI design is preferred.
- Experience planning landing pages for paid advertising campaigns is a solid advantage.
- Candidates who can demonstrate the reasoning behind their page structure and explain campaign outcomes are encouraged to apply.
- Familiarity with AI-powered design and wireframing tools is beneficial.




- Candidates with strong strategic thinking, research, writing, and presentation skills may also apply.

Who Can Apply
- Candidates who ask about the business goal and target audience before opening a design tool.
- Individuals who can plan a complete journey from advertisement click to enquiry.
- People who can explain why each page section exists and how it supports conversion.
- Candidates comfortable writing strategy documents and presenting plans for client approval.
- Individuals who can use AI tools to create and refine wireframes and UI efficiently.
- Applicants who understand the connection between advertising messages, landing-page experience, enquiry tracking, and business results.

Tools & Platforms Google Docs, AI-powered UI and landing-page design tools, AI wireframing tools, competitor research tools, analytics and conversion-tracking platforms, and collaboration tools used by marketing and development teams.

Must Have

- Strong strategic thinking, research, and problem-solving skills.
- Ability to understand business goals, campaign objectives, and target audience needs.
- Ability to plan a landing page and conversion funnel from scratch.
- Understanding of page structure, messaging hierarchy, calls to action, trust signals, and customer objections.
- Clear writing and documentation skills, including the ability to prepare client-ready strategy documents.
- Confidence in explaining recommendations and obtaining client approval before design begins.
- Ability to use AI tools to translate an approved plan into a practical page design.
- A conversion-focused mindset that prioritizes enquiries, usability, and measurable outcomes over aesthetics alone.

This Role Is NOT for You If
- Your primary experience is building websites on WordPress, Shopify, Wix, or similar platforms, or coding in HTML/CSS.
- You begin projects by selecting a template or designing the page before understanding the business goal.
- Your portfolio contains only website screenshots without explaining the strategy, objective, or results.
- You have never prepared a landing-page plan or strategy document for client review.

This Role IS for You If
- You ask, “What is the goal, and who is the audience?” before making design decisions.
- You can explain the purpose of every major section on a landing page.
- You understand how to plan landing pages for advertising campaigns and evaluate their performance.
- You can create a clear, practical strategy that a client can understand and approve.
- You are comfortable using AI tools to build wireframes and UI quickly while keeping conversion strategy at the center.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:
- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Funnel Planning · Landing Pages · AI-Assisted UI) (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad