Role Overview:

We are looking for a Content Writer who can create well-researched, engaging and search-optimized content for a US-focused B2B audience. The role will work closely with the marketing, SEO and engineering teams to build organic visibility, industry authority and qualified inbound enquiries.

Key Responsibilities:

- Write SEO-optimized blogs, articles, service pages, landing pages and website content.
- Develop detailed project case studies by coordinating with internal engineering and project teams.
- Create content around MEP engineering, architecture, construction, franchise development and related topics.
- Research industry trends, competitor content, keywords and audience questions before writing.
- Optimize content for SEO, answer-focused search and AI or generative search visibility.
- Use clear headings, FAQs, direct answers, comparisons and tables where relevant.
- Refresh existing website content based on performance and content gaps.
- Create thought-leadership and expert-led content with inputs from internal subject-matter experts.
- Support LinkedIn,



social media content and marketing campaigns when required.
- Maintain content calendars and ensure timely delivery.

Skills Required:

- Strong written English, grammar and storytelling skills.
- Solid research ability and comfort with technical B2B topics.
- Good understanding of SEO content writing and search intent.
- Familiarity with AEO, GEO or AI search optimization is preferred.
- Ability to simplify technical concepts without losing accuracy.
- Experience writing for US audiences is preferred.
- Familiarity with SEMrush, Ahrefs, Google Search Console or similar tools is a plus.
- Comfort using AI tools for research and productivity while maintaining originality and quality.

What we are looking for:

Someone who understands audience, search intent, problem, insight, solution and conversion, not someone who writes only around keywords.

Please share your Resume and Work Sample / Portfolio on [email protected]

📌 Content Writer (Pune)
🏢 NYEI
📍 Pune