Our Circle in Hiring!

Position: Content Strategist (for Music Artists) | Full-Time

Location: Mumbai | Work from Office.

Immediate joiners preferred.

About Us

Our Circle is a Mumbai-based entertainment and creative company rooted in music and expanding across pop culture. We work across 360°

- Talent Management, Live Entertainment, Marketing, Event Production &
- Design, and Global Bookings &
- Partnerships.

Role Overview

- We’re looking for a Content Strategist who can build the digital worlds of artists, not simply manage their social media.
- You’ll work across Instagram, YouTube and relevant platforms, understanding each artist’s personality, music, story, audience, ambitions and positioning, and turning that into a distinctive, repeatable content ecosystem.
- We’re looking for someone who understands what an artist should make, why, how, when, and how it contributes to their larger universe.
- The role combines creative strategy, artist storytelling, music marketing, format development, creative direction and execution.
- It’s about building the content machinery behind an artist.

What You'll Do

- Artist Content Strategy: Build long-term, artist-specific content strategies across digital platforms that strengthen identity, positioning and audience connection.
- Artist Narratives &
- Storytelling:

Develop authentic artist narratives that help audiences connect with the artist beyond their music.
- Music Marketing &
- Release Strategy: Build content ecosystems around music releases to drive anticipation, discovery and sustained audience engagement.
- Content Formats &
- Creative Development: Create original content formats, recurring series and content IP that reflect each artist’s distinct personality and creative identity.
- Creative Direction:



Translate content strategies into transparent creative briefs and guide the execution of shoots, campaigns and content assets.
- Content Operations: Manage content calendars, production pipelines, approvals and publishing across multiple artists while maintaining quality and consistency.
- Instagram &
- YouTube: Develop platform-specific strategies across short-form, long-form and artist-led content while preserving the artist’s identity.
- Culture &
- Research: Track Indian and global music culture, emerging formats, creators and audience behaviour to identify relevant creative and strategic opportunities.
- Content Performance &
- Intelligence: Analyse content performance beyond views to understand audience quality, retention, discovery and its contribution to long-term artist growth.
- Artist Collaboration: Work closely with artists to uncover authentic stories, develop their on-camera presence and translate their personalities into compelling content.
- Creative &
- Brand Projects: Develop content strategies and creative treatments for brand collaborations, campaigns, live projects and partnerships aligned with the artist’s identity and career objectives.

Qualifications

- Prior experience in content + creative strategy for music artists or related fields.
- Strong understanding of Instagram, YouTube and the broader content ecosystem.
- Deep understanding of Indian and global music culture.
- Ability to develop briefs, scripts, content structures and creative concepts.
- Comfortable operating in a fast-paced, execution-driven environment.
- Familiarity with Google Workspace, Canva, Notion, AI tools and relevant content and analytics platforms.
- Production, editing or filmmaking experience is an advantage, but not essential.

Reporting Structure You will work directly with the Founder, artist management team, Our Circle artists and the wider creative ecosystem across projects. Immediate joiners preferred.

📌 Content Strategist for Music Artists (Mumbai)
🏢 Our Circle
📍 Mumbai