Key Responsibilities

1.

Content

Strategy & Planning

- Develop and execute content strategies aligned with the brand's positioning, marketing objectives, and business goals.

- Translate brand strategy into clear content pillars, narratives, themes, and communication frameworks.

- Build and manage content calendars across relevant digital and social media platforms.

- Identify content opportunities based on audience insights, platform trends, cultural moments, and emerging formats.

2. Platform-Native Storytelling

- Develop content tailored to the unique language, formats, and consumption behaviour of platforms such as Instagram, YouTube, and other relevant channels.

- Understand what makes content engaging, shareable, relatable, and culturally relevant to the target audience.

- Create strong hooks, storytelling angles, and narrative structures that capture attention and sustain audience interest.

- Stay updated on internet culture, creator trends, and evolving content formats to keep the brand relevant.

3. Content IP Development

- Conceptualise and build distinctive content IPs, recurring series, and signature brand formats.

- Develop scalable content concepts that can evolve into long-term brand assets.

- Create detailed creative briefs, content frameworks, and storytelling guidelines for execution.

- Collaborate with creators, influencers, designers, videographers, and other creative partners to bring concepts to life.

4.

Brand

Storytelling & Creative Execution

- Ensure consistency in brand voice, tone, messaging, and storytelling across all content touchpoints.

- Work closely with the design, marketing,



social media, and performance teams to execute integrated content campaigns.

- Brief creative teams with explicit objectives, audience insights, key messages, and executional direction.

- Review content drafts and final outputs to ensure creative quality, brand alignment, and platform relevance.

5.

Performance

Analysis & Optimisation

- Track content performance using relevant metrics such as reach, watch time, retention, engagement, shares, saves, and conversions.

- Analyse content insights to understand what resonates with audiences and identify areas for improvement.

- Use data and audience feedback to refine content strategies and improve performance.

- Balance creative experimentation with measurable outcomes and business objectives.

Key Requirements

- Experience in content strategy, digital content, brand storytelling, social media strategy, or a related field.

- Strong understanding of platform-native storytelling, particularly short-form video and social-first content.

- Demonstrated ability to conceptualise content IPs, recurring formats, and original creative ideas.

- Strong understanding of brand positioning, audience psychology, digital culture, and content trends.

- Excellent creative writing, ideation, storytelling, and communication skills.

- Ability to convert broad brand objectives into actionable content strategies and creative briefs.

- A balance of creative thinking, strategic judgement, and analytical ability.

- A portfolio showcasing content strategies, campaign concepts, storytelling formats, or successful content initiatives.

📌 Content Strategist (Gurugram)
🏢 Phitku Namastu Enterprise
📍 Gurugram