Job highlights

- devotional,good morning,positive night,suvichar
- Indian tier 2,3 audience s status consumption habits
- Good sourcing skills across

Job Title: Content Strategist

Location: Bangalore

Experience Level: 2-5 Years

Job Type: Full-time

About Crafto:

Crafto is India s leading platform for personalized quotes, wishes, and status videos. Our mission is to make emotionally resonant content shareable at scale. Now, we re building a performance marketing engine fueled by the most viral, relatable video content.

Role Summary:

We are looking for a Status Video Curator who can daily source status videos from platforms like Instagram, YouTube Shorts, Moj, and others. These videos will be used by our marketing team to run high-performing ad creatives for Crafto.

Key Responsibilities:

- Source great quantity of high-quality short videos daily across categories like devotional, good morning, good night, suvichar
- Ensure all videos are copyright-safe or minimally branded for ad usage.
- Stay updated on viral trends, hooks,



and cultural moments that can be turned into status videos.
- Organize sourced content with transparent labeling (category, emotion, source, etc.)
- Collaborate with the marketing team to understand which videos are performing best and refine future sourcing .

What Were Looking For:

- Strong eye for emotionally powerful or viral content
- Awareness of Indian tier 2, 3 audience s status consumption habits
- Good sourcing skills across Instagram Reels, YouTube Shorts, Moj, Josh, etc.
- Organized and consistent - can deliver daily without drop in quality
- Bonus: Understanding of AD creatives or P erformance Marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Content Strategist - Crafto [Hindi] (Bengaluru)
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