Panchanan International Pvt. Ltd. is looking for a creative, energetic, and customer-focused Content Creation & CRM Executive to manage social media content, customer engagement, and CRM activities for its fashion retail business.

Key Responsibilities

1. Content Creation & Social Media

- Create engaging Instagram Reels, Stories, posts, and promotional videos.
- Shoot and edit fashion, product, new-arrival, and in-store videos.
- Design creatives, banners, and promotional materials using Canva or similar tools.
- Use AI tools to enhance content creation and editing.
- Manage the social media content calendar and maintain consistent posting.
- Track engagement, reach, and content performance.

2. CRM & Customer Engagement

- Maintain and update customer databases and CRM records.
- Manage customer communication through WhatsApp, calls, and messages.
- Share current arrivals, offers, product updates, and promotional campaigns with customers.
- Conduct customer follow-ups to encourage repeat purchases and improve retention.
- Collect customer feedback and coordinate with the store team to address concerns.
- Maintain accurate customer information and follow data confidentiality practices.

3. Marketing Campaigns & Reporting

- Execute promotional campaigns for new collections, festive seasons, and special offers.




- Coordinate with the sales and store teams for marketing activities.
- Monitor customer responses, leads, and campaign performance.
- Prepare regular reports on content performance and CRM activities.

Required Skills & Qualifications

- Graduate in Marketing, Business Administration, Mass Communication, or a related field preferred.
- 13 years of relevant experience in content creation, social media, CRM, or digital marketing.
- Strong knowledge of Instagram Reels, Stories, and current social media trends.
- Basic video shooting and editing skills.
- Proficiency in Canva and familiarity with AI creative tools.
- Working knowledge of MS Excel or Google Sheets.
- Good communication, creativity, and customer-handling skills.
- Ability to manage multiple tasks and meet deadlines.

Key Performance Indicators (KPIs)

- Timely creation and posting of planned content.
- Quality, reach, and engagement of social media content.
- Consistent updating and accuracy of CRM records.
- Timely customer follow-ups and campaign execution.
- Customer engagement, retention, and repeat-purchase support.
- Timely and accurate reporting of marketing and CRM activities.

Immediate joiner are preferred...

📌 Content Creation & CRM Executive (Greater Noida)
🏢 Panchanan International
📍 Greater Noida