Customer Relationship Executive (CRE) – Page 1 Customer Relationship Executive (CRE) – Inside Sales | D2C, B2B & COD Confirmation Department: Sales & Customer Relations Job Type: Full-Time Salary: ■20,000 per month Industry: FMCG / Consumer Products About the Role We are looking for a proactive and target-oriented Customer Relationship Executive (CRE) to manage inside sales, D2C and B2B sales, customer follow-ups, and Cash on Delivery (COD) order confirmations. The candidate will pitch FMCG products, convert leads into sales, maintain customer relationships, and support a smooth order-to-delivery experience.

Key Responsibilities Inside Sales & Product Pitching • Make outbound calls to potential customers and existing leads to pitch FMCG products.

- Explain product features, benefits, pricing, offers, and usage.
- Convert enquiries and leads into confirmed orders; follow up with interested customers.
- Maintain a sales pipeline and achieve daily, weekly, and monthly targets. D2C (Direct-to-Consumer) Sales • Handle enquiries from the website, WhatsApp, social media, and other channels.
- Follow up on abandoned carts, incomplete orders, and interested customers.
- Recommend suitable products and upsell or cross-sell relevant products.
- Encourage repeat purchases by maintaining positive customer relationships. B2B Sales • Identify and contact retailers, distributors, wholesalers, resellers, and business customers.
- Pitch FMCG products and explain bulk pricing, margins, and business opportunities.
- Follow up on quotations, samples, and pending orders.
- Build and maintain long-term business relationships. COD Order Confirmation • Call customers to confirm Cash on Delivery (COD) orders before dispatch.
- Verify customer details, delivery address, product, quantity, and order value.
- Confirm customer availability and willingness to accept the order.




- Follow up on unconfirmed orders and flag suspicious or duplicate orders.
- Coordinate with dispatch and logistics teams to reduce cancellations, failed deliveries, and RTO (Return to Origin).

Customer Relationship

Management • Maintain accurate customer records, call logs, lead status, and order updates.

- Handle customer questions and basic complaints professionally.
- Coordinate with sales, operations, and logistics teams.
- Report on calls, conversions, confirmed orders, and sales performance.

Required Skills &

Qualifications • 1–2 years of experience in inside sales, telecalling, customer relationship management, or telesales preferred.

- Experience in FMCG, D2C, e-commerce, or B2B sales is an advantage.
- English and Hindi are mandatory. Must communicate confidently with customers in both languages over phone calls.
- Able to explain product benefits, pitch products, handle objections, and confirm COD orders in English and Hindi.

Customer Relationship

Executive (CRE) – Page 2 • Good verbal communication, convincing, and customer-handling skills.

- Comfortable making outbound calls and working with sales targets.
- Basic computer skills; familiarity with Excel, Google Sheets, CRM tools, or WhatsApp Business.
- Knowledge of any additional regional language is an advantage.

Salary &

Benefits • Fixed salary: ■20,000 per month.

- Performance-based incentives may be offered as per company policy.
- Opportunity to grow into senior sales or team-lead roles based on performance.

Performance

Metrics (KPIs) • Calls made per day and follow-up completion.

- Lead-to-sale conversion rate.
- D2C sales and B2B order generation.
- COD confirmation rate and reduction in cancellations/RTO.
- Customer satisfaction and accuracy of order records.

Ideal Candidate: Someone who can confidently pitch FMCG products, convert leads into customers, generate B2B business, and ensure COD orders are genuine and confirmed before dispatch.

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