PRIME HOUSING FINANCE

Position: City Head – APF Business

Department: Sales

Locations

- Mumbai ( Borivali / Thane )
- Hyderabad

Experience Required

- 7–10 Years (Mortgage/Home Loans)

Preferred Industries

- HFCs
- Banks
- NBFCs
- Developers

Role Purpose

The City Head is responsible for establishing and expanding the company's Approved Project Finance (APF) business by driving relationships with top real estate developers and leading a high-performing sales team. The role focuses on recruiting, coaching, and managing a team of Branch Sales Managers (BSMs) to maximize home loan sourcing via developer tie-ups.

Key Responsibilities

- Business Development: Drive strategic developer acquisitions and expand the company's APF residential project portfolio to hit monthly, quarterly, and annual disbursement targets.
- Team Leadership: Recruit, onboard, and develop Branch Sales Managers (BSMs). Set strict KPIs, run regular field performance tracking, and instil a high-performance sales culture.
- Relationship Management: Build direct long-term linkages with key builders, negotiate commercial arrangements, execute timely APF agreements, and ensure premium service delivery.
- Sales Funnel Management: Monitor critical health metrics across login,



sanction, and disbursement pipelines while proactively driving productivity per BSM and improving conversion ratios.

Key Performance Indicators (KPIs)

Metric Category

Target Deliverable Focus

Project Sourcing

Volume of APF Project Acquisitions & Active Developers

Revenue Generation

Total Home Loan Sourcing & Final Disbursement Volume

Team Governance

Hiring Timeline Adherence, BSM Retention & Individual Productivity

Pipeline Quality

Login-to-Disbursement Conversion Ratio & Portfolio Market Share

Candidate Profile

- Experience: 7–10 years in Housing Finance, Home Loans, or Mortgage Sales.
- Leadership: 3–5 years of proven experience leading large distributed field-sales teams.
- Domain Expertise: Strong background in APF sourcing, builder tie-ups, and developer relationship management.
- Geographical Network: Solid network with builders and developers in the local real estate market.
- Education: Graduation is mandatory; MBA / PGDM is highly preferred.
- Core Competencies: Top-tier negotiation skills, business analytics, and capability building under high-pressure targets.

📌 City Head - APF Business (Borivali)
🏢 Ghrig People Solutions
📍 Borivali