1.

Category

Strategy &

- P&L; Ownership

- Own the category P&L; on LimeRoad: GMV, NMV, CM1/CM3, ASP and inventory health, in line with the LimeRoad Online + Omni business plan.

- Build the annual, seasonal and event-wise category plan (sales, margin, options, vendor mix) and cascade it to sub-category targets.

- Define the categorys mix across V-Mart own assortment on LimeRoad, external marketplace vendors and One-Click (endless aisle) orders from stores.

2.

Range

Planning

- Build the seasonal range architecture by sub-category, price band, fabric, fit, colour and occasion, anchored to an accessible value price ladder.

- Plan option counts, launch calendar and regular new-arrival drops, including festive, wedding, back-to-college, summer and winter events.

- Identify range gaps by benchmarking marketplaces and trend signals (search data, social media, influencer content); close gaps through external vendors or V-Mart private label.

- Work with V-Mart Merchandising category heads and design leads to pick online-exclusive and Gen-Z styles from the V-Mart / LR range.

3.

Assortment

Planning &

- Catalogue Health

- Decide breadth and depth by sub-category: live options, size curves, colour spread and broken-size thresholds; delist non-performers on time.

- Run OTB and replenishment of winning styles for own inventory; plan stock commitments and SKU coverage with SOR vendors.

- Use regional demand (metro vs Tier II), search and zero-result queries to tune the assortment for regional relevance.

- Ensure catalogue quality: correct attributes and tags (including AI-led tagging), size charts, imagery and product content, with catalogue and content teams.

4.

Vendor

Management

- Identify, evaluate and onboard recent vendors and brands, prioritising trend-led,



higher-ASP selection that adds breadth V-Mart stores do not stock.

- Negotiate commercials: commission/margin, SOR or outright terms, pricing, discount funding, marketing/ad contribution and payment terms.

- Manage vendors through a scorecard (fill rate, dispatch SLA/OTIF, cancellations, quality and return rates, catalogue completeness) and hold regular business reviews.

- Grow key vendors into strategic partners through joint business plans, exclusive capsules, event participation and stock commitments.

- Ensure vendor compliance with quality, packaging, labelling and listing guidelines, working with QA.

5. Pricing, Promotions &

- Site Merchandising

- Set price architecture and discount strategy by sub-category; track competitor pricing and protect margin.

- Plan sale events, offers and coupons with Marketing, and ensure stock and vendor readiness for big events.

- Own on-site visibility for the category: home and category page curation, collections, banners, search ranking and notification inputs.

- Track the funnel (impressions, CTR, PDP views, add-to-cart, conversion) and take corrective action.

6. Inventory, Returns &

- Fulfilment

- Monitor sell-through, ageing and DOI; drive markdown and liquidation decisions for own and vendor stock.

- Reduce returns and RTO through better size/fit information, content, quality checks and vendor action; support prepaid adoption.

- Coordinate with SCM, fulfilment and One-Click teams on availability, dispatch timelines and online exposure of store-network inventory.

7. Analytics, Reporting &

- Team

- Run daily, weekly and monthly category dashboards and share clear, actionable insights with leadership.

- Feed demand signals and trend intelligence back to V-Mart and LimeRoad Offline merchandising.

📌 Category Manager (E Commerce) (Gurugram)
🏢 VMart
📍 Gurugram