Experience:

5+ years preferred

Compensation:

Negotiable, based on experience and scope

About the Assignment

Shree Sharda Group is undertaking a strategic brand-building and corporate restructuring initiative to establish a distinctive, credible and scalable identity for a diversified business group.

Our long-term vision is to build a professionally managed conglomerate encompassing operating businesses, investments and capital markets, proprietary trading, and future business ventures.

Our current group name is relatively common and creates confusion with other businesses using similar names. We are therefore looking for an experienced brand strategy professional or specialist agency to help us define our positioning and develop a distinctive parent-company name that can support our long-term ambitions.

About Scope of Work The selected consultant or agency will be responsible for:

1. Brand Discovery & Positioning

- Understand the group's existing businesses, background, values, vision and long-term ambitions.
- Develop a clear brand positioning strategy and define the group's identity, purpose and desired market perception.
- Recommend a positioning that communicates trust, legacy, professionalism, scale and modernity.

2. Corporate Naming & Brand Strategy

- Develop a naming strategy for the parent group/company.
- Research and propose distinctive, memorable, professional and scalable name options.
- Ensure the proposed names can accommodate diverse businesses, including operating companies, investments and proprietary trading.
- Evaluate names for relevance, pronunciation, recall,



distinctiveness and suitability for a large Indian business group.
- Explore options that retain our existing legacy where strategically appropriate, while avoiding generic names and confusion with similarly named businesses.

3. Preliminary Name Validation

- Conduct preliminary company-name, trademark, domain and digital-presence checks.
- Identify obvious conflicts and provide a shortlist with supporting rationale.Recommend names for further professional legal and trademark verification before final selection.

4. Brand Architecture

- Recommend how the parent brand should relate to existing businesses, investment activities, the trading desk and future ventures.
- Propose a scalable brand architecture that allows new businesses to be added over time.

5. Final Recommendations

- Present a shortlist of suitable names with the reasoning behind each recommendation.
- Recommend the strongest options and support the final naming decision.
- Provide a clear roadmap for subsequent corporate identity development, including logo, visual identity, brand guidelines and website, if required.

Ideal Candidate We are looking for a professional who has:

- Demonstrable experience in corporate brand strategy,



brand positioning and naming.
- A portfolio of work involving corporate brands, diversified business groups, family businesses or multi-sector companies.
- Solid research, strategic thinking and naming capabilities.
- An understanding of the Indian business environment and trademark considerations.
- The ability to work independently and deliver a structured, well-researched outcome.

Established branding agencies, independent brand strategists and experienced naming consultants are welcome to apply.

Project Deliverables

- Brand discovery and positioning document.
- Parent-company naming strategy.
- Research-backed shortlist of names with rationale.
- Preliminary availability and conflict-screening report.
- Recommended brand architecture.
- Final naming recommendation and next-step roadmap.

The initial engagement will focus primarily on brand positioning, corporate naming and brand architecture . Logo design and the complete visual identity may be commissioned as a subsequent phase.

How to Apply

Please share the following

1. Your profile, agency credentials or portfolio.
2. Relevant corporate naming and brand strategy projects.
3. Your proposed methodology and deliverables.
4. Estimated project timeline.
5. Professional fee quotation and payment structure.

Please apply with a brief proposal explaining how you would approach this assignment. We are looking for a strategic partner who can help build a distinctive and enduring corporate identity, rather than simply generate names or design a logo.

📌 Brand Specialist and corporate naming consultant (Mumbai)
🏢 Shree Sharda Group
📍 Mumbai