Whizz HR is hiring for Brand Strategist in Mumbai :

Key Responsibilities

1. Brand Strategy & Positioning

- Develop and refine brand positioning, purpose, vision, mission, values, and personality.
- Create brand strategies aligned with business goals and target audience needs.
- Identify brand differentiation opportunities and develop a clear competitive advantage.
- Build brand architecture and portfolio strategies where required.

2. Consumer & Market Insights

- Conduct market research, competitor analysis, audience segmentation, and consumer behavior studies.
- Identify emerging cultural trends, category shifts, and consumer needs.
- Translate insights into actionable brand and marketing strategies.
- Develop consumer personas and audience profiles.

3. Brand Communication & Storytelling

- Develop brand narratives, messaging frameworks, tone of voice, and communication pillars.
- Create strategic briefs for creative campaigns, content, and brand launches.
- Ensure consistency of brand messaging across digital, social, offline, and experiential channels.
- Partner with creative teams to translate strategy into impactful brand communication.

4. Campaign Planning & Execution

- Collaborate with marketing, design, content, digital, product, and agency teams.




- Develop integrated brand campaign strategies across relevant channels.
- Ensure creative output aligns with the brand's strategic direction.
- Support new product launches, rebranding initiatives, and brand-building projects.

5. Brand Performance & Measurement

- Track brand awareness, consideration, preference, sentiment, and other relevant brand KPIs.
- Analyze campaign performance and identify opportunities for improvement.
- Prepare brand health reports, strategic presentations, and recommendations.
- Use data and insights to continuously refine brand strategy.

Required Qualifications & Skills
- Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.
- 3–6 years of experience in brand strategy, marketing strategy, advertising, or a related role.
- Robust understanding of brand positioning, consumer psychology, and integrated marketing.
- Excellent research, analytical, storytelling, and presentation skills.
- Ability to convert complex insights into clear strategic recommendations.
- Experience working with creative agencies and cross-functional teams.
- Proficiency in presentations, research tools, and marketing analytics platforms.

Interested candidates can write to us at [email protected]

Warm Regards

Whizz HR

📌 Brand Strategist (Mumbai)
🏢 Whizz HR
📍 Mumbai