Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, Public Relations, Information Technology or Web Design; or a Master’s in Digital Marketing Communication.
5+ years of relevant experience with evidence of owning marketing strategy, campaign budgets and measurable customer acquisition results.
Experience in home services, commercial services or businesses serving multiple cities is pre
Robust practical capability in Google Ads, Meta Ads Manager, local SEO, Google Business Profile, GA4, Google Tag Manager and Search Console.
Working knowledge of CRM systems, reporting tools and website conversion optimisation. Ability to explain cost per lead, cost per qualified lead, customer acquisition cost,
return on ad spend and customer lifetime value, and use these measures to make spending decisions. Strong brand judgment, copywriting and creative briefing skills.
Ability to manage people and agencies while independently diagnosing campaign and tracking problems.
Transparent written and spoken English. Kannada or another relevant regional language is an advantage. Willingness to travel locally and across cities as required.