Excellent Opening for Branch Marketing Manager in Tecno Mobiles. To plan and implement marketing activities for assigned Region / Branches in line with the overall marketing plan for each BU. To co-ordinate the development of regional and local creative work, consistent with brand image and values.
Job Title BMM Designation – Deputy Manager / Manager
Department – Retail
Reporting to – Retail/BTL Marketing Head
Location – Kolkata (West Bengal)
Region : West Bengal/Odisha/NESA
Role & responsibilities
- To develop an action plan around region / branch marketing strategy.
- To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national brand image and values.
- To monitor the field marketing budget for its effective utilization and undertake course-correction if required.
- Develop and implement a suitable merchandising strategy for the market - in consultation with the Ho Retail marketing team, for the entire portfolio of products and brands.
- To develop and manage vendors for signage,
merchandising, events & activations.
- To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.
- To manage relationships with appropriate agencies and key accounts for organizing events consistent with the companys/ brands image in the course of conducting various consumer/ trade promotions.
- Assist in and co-ordinate local level market intelligence activities in co-ordination with the Regional Marketing manager.
- To maintain close liaison with other departments like S&D;, logistics, service, finance in order to ensure collaboration and implementation. 10. Timely MIS Reporting for Daily/Weekly/Monthly/quarterly actions.
Preferred candidate profile An MBA at least 8-12 years of experience in Telecom, Consumer Durable/Electronics Industry.