Role Overview

We are looking for a results-driven Associate Director – Sales to lead revenue generation, manage high-performing sales teams, and drive business growth across our education and learning portfolio. The role will be responsible for end-to-end sales performance, revenue and profitability targets, sales strategy, team development, and operational excellence.

The ideal candidate will have a strong track record in B2C sales, consultative selling, sales team leadership, and scaling revenue-driven businesses, preferably in EdTech, online education, or other high-ticket consumer sales environments.

Key Responsibilities

- Sales Strategy & Revenue Growth

- Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
- Own sales performance, revenue generation, and business growth across assigned portfolios or markets.
- Identify opportunities to improve lead conversion, average order value, customer acquisition, and overall sales productivity.
- Build scalable sales processes to support business expansion and sustainable growth.

- Team Leadership & Performance Management

- Lead, manage, and develop a team of sales managers, team leaders, and sales consultants.
- Establish clear performance metrics, individual targets, and team-level KPIs.
- Drive a performance-oriented culture through regular reviews, coaching, feedback, and capability development.
- Build a strong leadership pipeline and improve team productivity, engagement, and retention.

- Sales Funnel & Conversion Optimisation

- Monitor the complete sales funnel, from lead allocation and counselling to conversion and revenue realisation.
- Analyse conversion ratios, lead response times,



follow-up effectiveness, and sales cycle performance.
- Identify bottlenecks and implement corrective actions to improve conversion rates and reduce revenue leakage.
- Leverage CRM systems, dashboards, and real-time performance data for informed decision-making.

- Business Planning & P&L; Management

- Drive business planning, sales forecasting, budgeting, and revenue projections.
- Monitor sales costs, acquisition costs, productivity, and profitability in line with business objectives.
- Prepare performance reports and provide actionable business insights to senior leadership.
- Ensure accountability for revenue targets and other agreed financial and operational metrics.

- Sales Enablement & Process Excellence

- Collaborate with Sales Enablement, Marketing, Operations, Product, and Customer Success teams to improve sales effectiveness.
- Implement structured onboarding, product training, sales playbooks, and performance-based coaching.
- Standardise sales processes, reporting mechanisms, and performance review frameworks.
- Drive automation and data-led interventions to improve operational efficiency and sales outcomes.

- Customer Experience & Business Excellence

- Promote consultative selling and value-based customer engagement.
- Ensure consistent sales quality, ethical selling practices,



and a strong customer experience.
- Identify customer objections, market trends, and competitive insights to refine sales strategies.
- Drive continuous improvement in customer conversion, satisfaction, and revenue outcomes.

Required Qualifications & Experience
- Bachelor’s degree in Business Administration, Management, Marketing, or a related discipline; an MBA is preferred.
- 10–15 years of overall experience in sales, business development, or revenue management.
- At least 4–5 years of experience managing large sales teams through managers and team leaders.
- Demonstrated success in achieving and exceeding significant revenue targets.
- Strong experience in B2C sales, consultative selling, and high-volume or high-ticket sales environments.
- Experience in EdTech, online education, professional learning, or a comparable consumer-focused industry is preferred.
- Proven expertise in sales funnel management, forecasting, performance analytics, and CRM utilisation.
- Exposure to P&L; ownership, budgeting, and business planning.
- International sales or US-market exposure would be an added advantage, particularly for roles serving overseas customers.

Key Competencies

- Strategic sales leadership and commercial acumen
- Revenue ownership and business growth orientation
- Team management, coaching, and talent development
- Data-driven decision-making and analytical thinking
- Sales forecasting and performance management
- Stakeholder management and cross-functional collaboration
- Robust communication, negotiation, and problem-solving skills
- Ability to operate in a fast-paced, target-driven environment

📌 Associate Director of Sales (Bengaluru)
🏢 Emeritus
📍 Bengaluru