? We’re Hiring | Associate Director – Performance Marketing ?

I’m hiring for an Associate Director – Performance Marketing to lead end-to-end Performance Marketing & Growth across App and Web for PrepLadder .

PrepLadder is an established digital learning platform focused on helping students prepare for competitive medical and other professional entrance examinations through structured courses, high-quality learning content, test preparation and expert-led education.

This is a high-impact leadership role for someone who has built and scaled large customer acquisition engines and is comfortable owning significant budgets, growth metrics and business outcomes.

? What You’ll Own

1. Own the overall Performance Marketing strategy & growth roadmap across App and Web
2. Manage and optimize a ₹30 Cr+ performance marketing budget , with ownership of CAC, ROAS, LTV & revenue growth
3. Lead large-scale mobile app acquisition, re-engagement & retention initiatives
4. Drive attribution, event tracking, deep linking and campaign measurement
5. Scale full-funnel campaigns across Google Ads, Meta, Apple Search Ads (ASA) & Affiliate Networks
6. Continuously optimize campaigns, audiences, creatives, budgets and conversion funnels
7. Build, mentor and lead a high-performing Performance Marketing / Growth team
8. Partner closely with Product, Analytics & Creative teams to drive experimentation and growth
9.



Identify and scale high-performing campaigns and creative assets to deliver sustainable growth

? We’re Looking For

1. Strong experience in Performance Marketing & Growth , ideally across both App & Web
2. Proven experience managing ₹30 Cr+ performance marketing budgets
3. Deep hands-on experience in Mobile App Marketing & Attribution
4. Strong understanding of CAC, ROAS, LTV, attribution & funnel optimization
5. Experience across Google, Meta, ASA & Affiliate Marketing
6. Strong knowledge of AppsFlyer, Firebase, Amplitude & GA4
7. Proven experience in team leadership and cross-functional collaboration
8. Strong analytical and data-driven approach
9. Strong bias towards experimentation, execution and scaling what works

? Location: Bengaluru | Work Mode: In-office If you’ve built and scaled app-led growth at significant scale and are looking to own a large performance marketing charter at a high-growth digital learning business, I’d love to connect.

? Interested? Apply here: https://forms.gle/53FnZ9uzKseSx85o8

Know someone who would be a great fit? Tag them or share this chance!

#Hiring #PrepLadder #PerformanceMarketing #GrowthMarketing #AppMarketing #UserAcquisition #DigitalMarketing #MarketingLeadership #PerformanceMarketingJobs #BengaluruJobs #BangaloreJobs #EdTechJobs #HiringNow

📌 Associate Director - Performance Marketing (Bengaluru)
🏢 Unacademy
📍 Bengaluru