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Role Objective / Major Purpose of the Job The AVP – Sales supports the VP in achieving revenue, growth, and profitability targets for assigned regions or business units. The role involves managing regional sales managers, implementing sales strategies, developing key accounts, and ensuring effective execution of marketing programs.

Principal

Tasks & Responsibilities

Key Responsibilities 1.

Regional

Sales & Target Achievement

Achieve regional sales targets (primary and secondary sales).

Monitor brand-wise growth and product mix as per strategy.

Ensure business hygiene (returns, expiries, stock management).

Implement market penetration and channel strategies in assigned regions.

- Team Leadership & Field Force Management

Lead and mentor Area/District Sales Managers and Field Officers.

Conduct joint field work and coaching to improve field productivity.

Ensure team adherence to call averages, MCR coverage, and KOL engagement.

- Customer & KOL Development

Build and sustain relationships with key doctors, KOLs, and accounts.





Support execution of KOL and institutional strategies.

- Marketing & Strategy Execution

Implement corporate and regional marketing strategies in the field.

Align promotional initiatives with sales execution and local market needs.

- Reporting & Business Planning

Ensure timely and accurate reporting via CRM/Phyzii.

Conduct regional sales reviews and provide performance insights.

Support VP in regional forecasting, budgeting, and planning.

Key Skills & Competencies

Functional Sales-Strategy, Target-Achievement, Channel-Management, Regional sales strategy and execution

Team leadership and performance management

Key account and stakeholder management

Market analysis and forecasting

Compliance with pharma regulations and company policies

Behavioural

Decision making

Problem Solving

Agility

Chnage management

Leadership

Mentoring

Relationship & Team -Building,

Collaboration

📌 Assistant Vice President (India)
🏢 DigiCAD
📍 India