3Role & responsibilities

1.) Lead Generation and Conversion.

Plan and run lead generation campaigns across paid search, paid social, email, WhatsApp and other digital channels.

- Own the funnel from impression to lead to conversion, and set targets for MQLs, SQLs and conversion rates.
- Run conversion rate optimization (CRO): landing page A/B tests, form and CTA optimization, and user journey improvements.
- Work with sales/operations to improve lead quality and follow-up turnaround, and manage CRM and marketing automation workflows.

1. ROI and Ad Spend Efficiency

- Plan, allocate and manage the monthly digital media budget across channels.
- Track and improve CPL, CAC, ROAS, CTR and LTV:CAC, and cut spend on underperforming campaigns.
- Build dashboards and MIS reports (GA4, Looker Studio, Google Ads, Meta Ads Manager) for weekly and monthly performance reviews.
- Set up conversion tracking, attribution and tagging (GTM, pixels, UTMs).

1. Brand and Organic Reach

- Build and execute the social media strategy for brand visibility, engagement and community growth.
- Ensure consistent brand voice and identity across all digital touchpoints.
- Manage online reputation, including reviews, Google Business Profile and listings.
- Plan influencer, partnership and PR collaborations where relevant.

1. . Organic Traffic Growth

- Own SEO strategy: keyword research, on-page,



technical and off-page SEO, and local SEO where relevant.
- Work with the web/tech team on site speed, structure, indexing and Core Web Vitals.
- Grow organic sessions, keyword rankings and organic lead contribution month on month.
- Track Search Console and analytics to find content and ranking opportunities.

1. Content Output and Quality:-

- Maintain a content calendar covering blogs, social posts, video, email, ads and landing pages.
- Brief, review and approve content from writers, designers, video editors and agencies, and enforce quality and turnaround standards.
- Ensure content is SEO-optimised, on-brand, accurate and compliant with relevant advertising guidelines.
- Measure content performance and double down on formats and topics that work.

. 6) Team and Stakeholder Management

- Manage and mentor team members, freelancers and external agencies.
- Coordinate with sales, product, design and leadership on campaigns and launches.

Present performance, learnings and plans to

Preferred candidate profile

- Graduate in Marketing, Business, Communications or a related field (MBA preferred for the Manager level).
- Hands-on experience in performance marketing, SEO and social media.
- Proven record of improving lead volume, conversion and cost efficiency.

📌 Assistant Manager(Digital Marketing) (Gurugram)
🏢 Ethics Innovations
📍 Gurugram