About the Company

Guardian Angel Institute of Caregiving (GAIC), an initiative of Guardian Angel Homecare, is dedicated to developing skilled and compassionate healthcare and caregiving professionals for career opportunities in India and abroad.

With over 3,500 students trained, GAIC offers industry-oriented programmes in caregiving, geriatric care, maternal and child care, emergency response, Basic Life Support (BLS), and other essential healthcare skills.

GAIC's credentials and collaborations include NCFE CACHE, UK, for internationally recognised care qualifications; the Scientific & Technical Education Development Council (STED Council); and the Additional Skill Acquisition Programme (ASAP) Kerala, a Government of Kerala undertaking.

Job Summary

We are looking for a results-oriented Assistant Manager – Marketing to drive student admissions, lead generation, digital marketing, institutional partnerships, and business development.

The successful candidate will develop marketing channels, build referral networks, establish partnerships with educational institutions and organisations, and implement strategies to achieve student admission and revenue targets.

This position combines digital marketing with field marketing, institutional relationship management, and student acquisition across Kerala.

Key Responsibilities

- Develop and implement marketing plans to achieve monthly and quarterly admission targets.
- Generate qualified student leads through digital campaigns, field marketing, referrals, and institutional partnerships.
- Manage the admission pipeline from enquiry generation to application, admission, and batch joining.
- Establish and maintain partnerships with colleges, schools, hospitals, training institutions, NGOs,



and community organisations.
- Develop referral networks with government agencies, skill development organisations, employment-related institutions, and other relevant partners.
- Conduct college visits, career guidance programmes, seminars, workshops, job fairs, and community outreach activities.
- Plan and monitor campaigns across Meta Ads, Google Ads, WhatsApp, YouTube, SEO, and social media.
- Promote GAIC's caregiving, healthcare, diploma, and certificate programmes, including the NCFE CACHE Level 3 Diploma in Adult Care.
- Identify new markets, prospective student groups, and partnership opportunities across Kerala.
- Coordinate with marketing agencies, designers, vendors, and internal teams.
- Track leads, admission conversions, revenue, cost per admission, campaign performance, and marketing ROI.
- Prepare monthly marketing plans and admission performance reports for management.
- Communicate training opportunities and international career pathways accurately and responsibly, without guaranteeing overseas employment or visas.

Qualifications and Experience

- Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field.
- 3–5 years of relevant experience in marketing, business development, education, healthcare, skill development, vocational training, or student admissions.
- Experience in lead generation,



student acquisition, admission conversion, and partnership development.
- Practical knowledge of digital marketing platforms, including Meta Ads, Google Ads, social media, and WhatsApp marketing.
- Strong communication, presentation, networking, and relationship management skills in English and Malayalam.
- Proficiency in MS Office, Excel, CRM systems, and marketing reporting tools is preferred.
- Willingness to travel across Kerala for institutional visits, field marketing, and partnership development.

Preferred Experience

- Experience in government-sector fieldwork, NGO outreach, or government-supported skill development projects.
- Previous experience as a Mobiliser under the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY).
- Existing qualified networks with colleges, schools, government agencies, NGOs, healthcare organisations, or skill development institutions in Kerala.

Candidates with relevant field mobilisation and institutional networking experience are encouraged to apply.

Salary and Benefits

- Fixed salary of ₹33,000–₹36,000 per month, depending on experience and suitability.
- Additional performance-based incentives linked to student admissions, revenue generation, and achievement of approved targets.
- Provident Fund (PF).
- Bonus, as applicable.
- Gratuity, as per applicable statutory provisions.
- Earned leave encashment, as per company policy.

Pay: ₹33,000.00 - ₹36,000.00 per month

Benefits

- Leave encashment
- Provident Fund

Experience:
- student acquisition: 2 years (Preferred)

License/Certification:
- Driving Licence (Required)

Willingness to travel:
- 75% (Preferred)

Work Location: In person

📌 Assistant Marketing ManagerAssistant Manager – Student Admissions & Marketing (Kochi)
🏢 GUARDIAN ANGEL INSTITUTE OF CAREGIVING
📍 Kochi