Job highlights

- 5-10 years digital marketing experience with expertise in CRM automation, paid campaigns, and lead funnel management
- Manage end-to-end digital marketing funnel including SEO, paid campaigns, CRM workflows, lead management, content execution, and analytics
- Manage monthly digital budgets around ₹1.52 lakh with focus on ROI and lead quality

Key Responsibilities Search Visibility and Website Performance

- Conduct technical, on-page, off-page and local SEO reviews.
- Develop keyword priorities across products, customer segments and geographies.
- Improve visibility across conventional and AI-assisted search through SEO, AEO and GEO.
- Monitor indexing, rankings, organic traffic and conversions.
- Review page speed, Core Web Vitals, mobile experience and website health.
- Identify improvements to website navigation, product discovery and customer journeys.
- Develop and optimise landing pages, forms and calls to action.
- Coordinate website enhancements with developers, IT and agencies.
- Conduct user-acceptance testing before website changes go live.
- Support website revamp, content migration and post-launch issue closure.

Paid Campaigns and Lead Generation

- Plan and execute campaigns across Google, Meta, LinkedIn and other relevant platforms.
- Develop campaign briefs covering audience, offer, communication and expected action.
- Manage monthly digital budgets, typically around 1.52 lakh.
- Review campaign creatives, copy, landing pages and tracking before launch.
- Monitor spend, audience quality, search terms, placements and lead generation.
- Optimise campaigns based on CPL, lead quality, conversion and ROI.
- Run A/B tests across audiences, messages, creatives and landing pages.
- Stop or correct campaigns generating irrelevant or poor-quality enquiries.
- Reconcile campaign leads with CRM and Sales records.
- Track campaign contribution to qualified opportunities and business conversion.

CRM and Marketing Automation

- Map the lead journey from digital enquiry to Sales closure.
- Ensure leads from websites, campaigns, IndiaMART and other sources enter CRM correctly.
- Segment audiences by source, geography, product interest, behaviour and lifecycle stage.
- Build and manage email and WhatsApp nurturing journeys.
- Configure automated acknowledgements, reminders and follow-up workflows.
- Support lead-scoring, assignment and escalation rules.
- Monitor lead ageing, incomplete records, duplicated entries and workflow failures.
- Develop dashboards showing lead sources, stages and conversion.
- Coordinate with Sales, IT and implementation partners for CRM improvements.
- Prepare SOPs for recurring CRM and automation activities.

Lead Management and Sales Coordination

- Monitor leads generated through all digital channels.
- Check whether leads contain complete and usable information.
- Ensure leads are assigned to the correct Sales team member or channel partner.
- Track first-response time and subsequent follow-up.




- Identify ageing and unattended leads.
- Conduct regular lead reviews with Sales.
- Distinguish enquiries from qualified opportunities.
- Analyse lead rejection and non-conversion reasons.
- Use Sales feedback to improve campaign targeting and lead quality.
- Track the funnel from enquiry through qualification, opportunity and conversion.

Content and Campaign Execution

- Develop monthly content and campaign calendars.
- Translate product and business priorities into content requirements.
- Prepare detailed briefs for blogs, social posts, email, WhatsApp and website content.
- Coordinate technical inputs and approvals from Product and Sales teams.
- Review content for accuracy, grammar, product claims, branding and calls to action.
- Coordinate design, development, approval and publishing.
- Adapt content across platforms, customer segments and regional languages.
- Monitor content performance through engagement, traffic, leads and conversion.
- Maintain an organised content and campaign repository.
- Ensure approved content is published according to schedule.

Channel, Local and Marketplace Marketing

- Develop digital initiatives supporting dealers and channel partners.
- Coordinate partner landing pages, microsites and local campaigns.
- Maintain Google Business Profiles and location information.
- Monitor reviews, duplicate listings and location-level performance.
- Manage and optimise Steelage and Chubbsafes presence on IndiaMART.
- Maintain product listings, specifications, images and keywords.
- Track marketplace enquiries, response time, lead quality and conversion.
- Support dealer campaigns and co-branded content.
- Monitor partner participation, adoption and outcomes.

Analytics and Reporting

- Maintain a consolidated digital-performance dashboard.
- Collect information from GA4, Search Console, advertising platforms, CRM, IndiaMART and social channels.
- Track website traffic, rankings, engagement, leads, CPL, conversion and ROI.
- Validate data before presenting results.
- Distinguish activity metrics from business outcomes.
- Identify performance gaps and recommend corrective actions.
- Prepare weekly operational reports and monthly management reviews.
- Work with Sales to validate lead and conversion information.
- Clearly explain what worked, what did not and what should change.

Agency and Project Management

- Prepare clear agency briefs, deliverables, timelines and acceptance criteria.
- Review proposals, work plans and cost estimates.
- Track agency and vendor deliverables through regular reviews.




- Check the quality and accuracy of work before accepting completion.
- Maintain project trackers, minutes and action logs.
- Escalate missed timelines and unresolved issues appropriately.
- Coordinate across Marketing, Sales, Product, IT and external partners.
- Conduct testing and obtain stakeholder approval before closure.
- Ensure agencies provide relevant data, files and access credentials.
- Remain accountable for business outcomes even where execution is outsourced.

What We Are Looking For

- 5 - 10 years of hands-on digital marketing experience.
- Experience managing the complete digital funnel.
- Demonstrated ownership from campaign planning through lead generation and conversion.
- Experience managing digital budgets and showing measurable ROI.
- Strong practical knowledge of paid campaigns, websites and landing pages.
- Experience with CRM, automation, email and WhatsApp journeys.
- Understanding of lead assignment, nurturing and Sales follow-up.
- Ability to analyse campaign and funnel performance in detail.
- Robust attention to detail and execution discipline.
- Ability to manage agencies without becoming dependent on them.
- Strong stakeholder-management and follow-through capability.
- Comfort handling recurring operational activities and larger digital projects simultaneously.
- Experience in B2B, ecommerce, consumer products, manufacturing or channel-led businesses is preferred.

Relevant Tools and Platforms Experience with a combination of the following will be useful:

- Google Ads
- Meta Ads
- LinkedIn Campaign Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Zoho CRM and Zoho Campaigns
- HubSpot, Salesforce, ActiveCampaign or Mailchimp
- WhatsApp marketing platforms
- WordPress or similar CMS
- SEMrush, Ahrefs or Screaming Frog
- Looker Studio
- IndiaMART
- Google Business Profile

Candidates are not expected to know every tool. However, they must demonstrate genuine hands-on depth in the tools relevant to their previous responsibilities.

Success in This Role

Success will be measured through:

- Growth in qualified digital enquiries
- Improved campaign ROI and cost per lead
- Higher website and landing-page conversion
- Better lead response and Sales follow-up
- Reduced lead leakage across the funnel
- Improved organic and AI-search visibility
- Stronger CRM adoption and campaign automation
- Improved channel and marketplace lead performance
- Accurate reporting and actionable recommendations
- Timely completion of digital projects and agency deliverables

Important Role Clarification This position is not limited to:

- SEO
- Social-media coordination
- Paid-media execution
- Content-calendar preparation
- CRM data entry
- Agency supervision
- High-level digital strategy

The successful candidate must be comfortable working in detail across the complete journey: Audience Campaign Website Lead CRM Nurturing Sales follow-up Conversion ROI

📌 Assistant Manager - Digital Marketing & Marketing Automation (Thane)
🏢 Gunnebo
📍 Thane