Business development of gold loan, NCD and third party insurance products. Active participation for marketing activities at the locality of the branch and achieving the sales target. · Increasing the retail customers and developing the customer base. · To function as the representative and mouth piece of the company at the locality. · Ensure that Proper operation systems are followed. · Custodian of the 2nd key of the safe when posted under a BM, else Custodian of the Safe keys. · Ensure the security and safety of the pledged gold, cash in safe, in hand and properties of the companies. · Take steps for the Proper compliance of audit queries. · Engaging the staff for achieving the desired goals. · Implementation of company policies and procedures in a meticulous and effective way. · Attend/Assist BM in all branch related transactions and issues of branch. · Branch Administration (Expense Management, Bookkeeping, Vault/ Cash Management, discipline etc) · Preparing and maintaining all documents connected to the business of the company.