Company Description Sahaj Retail Limited is focused on bridging the digital divide between urban and rural India under the National e-Governance Plan (NeGP) of the Government of India. The company delivers a range of online services that drive financial and digital inclusion in villages, supporting economic empowerment and livelihood enhancement. Through a holistic model, Sahaj Retail emphasizes human, digital, and physical networks to ensure effective access to services in rural areas.

Its ICT-enabled Sahaj Kendras are operated by Village Level Entrepreneurs (VLEs), providing offerings such as G2C services, financial services, utility bill collection, mobile/DTH top-ups, e-learning, and FASTag. Sahaj’s growth strategy is based on strong franchise activation and pull-based products to deepen and widen its rural market presence.

Role Description The Area Sales Manager is a full-time, on-site role based in Vidisha, responsible for driving sales and market expansion for Sahaj Retail’s services in the assigned territory. The individual will oversee franchise and channel partner performance, support Sahaj Kendras and VLEs, and ensure consistent achievement of sales targets and service adoption across rural markets. Day-to-day activities include planning and executing area-level sales strategies, monitoring key performance indicators, conducting regular field visits, and providing guidance and training to channel partners.





The role also involves maintaining strong relationships with stakeholders, resolving operational issues, coordinating with internal teams for new product rollouts, and preparing periodic sales reports and forecasts.

Qualifications

- Strong sales and business development skills, including territory management, channel management, and target achievement in rural or semi-urban markets.
- Experience in franchise or distribution network management, with the ability to support, motivate, and grow partner networks.
- Knowledge of digital and financial services, especially G2C services, financial inclusion products, utility payments, and related online offerings.
- Ability to conduct field operations effectively, including regular market visits, on-ground problem-solving, and relationship building with local stakeholders.
- Good communication and interpersonal skills, with the ability to train and support Village Level Entrepreneurs and team members.
- Proficiency in basic computer and digital tools, with comfort in using ICT platforms and reporting systems.
- Bachelor’s degree in Business, Marketing, Commerce, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in rural sales, FMCG, telecom, financial services, or e-governance projects is beneficial.
- Ability to work independently, demonstrate accountability, and adapt to evolving market and organizational needs.

📌 Area Sales Manager (Vidisha)
🏢 Sahaj Retail
📍 Vidisha