Company Description SBI Life Insurance Co. Ltd. is one of India’s most trusted life insurance companies, serving millions of families since its incorporation in 2000 and registration with IRDAI in 2001. The company offers a diverse portfolio of Protection, Pension, Savings, and Health solutions for both individual and group customers.

With a strong “Customer-First” approach, SBI Life focuses on efficient operations, ethical service standards, and seamless claim experiences, supported by ongoing investment in digital platforms. Its extensive nationwide presence includes over a thousand offices, tens of thousands of employees, and a large network of agents, partners, and distributors. SBI Life is listed on BSE and NSE, promotes a healthy and versatile work environment, and is actively engaged in CSR initiatives in education, healthcare, disaster relief, and environmental sustainability.

Role Description The Area Sales Manager at SBI Life Insurance Co. Ltd. in Guwahati is responsible for driving sales growth and market penetration within the assigned territory. This full-time, on-site role involves managing and motivating a team of sales professionals and agents, setting sales targets, monitoring performance, and implementing strategies to achieve business objectives.

The individual will develop and maintain strong relationships with customers, channel partners, and local stakeholders, ensuring effective communication of product offerings and service standards. Day-to-day activities include planning and executing field visits, analyzing sales data,



identifying new business opportunities, and ensuring compliance with company policies and regulatory requirements.

The Area Sales

Manager will also collaborate with internal departments to support training, marketing initiatives, and customer service improvements in the region.

Qualifications

- Demonstrated experience in sales management, preferably in insurance or financial services, with a track record of achieving or exceeding regional sales targets.
- Strong skills in team leadership, coaching, and performance management, with the ability to motivate and develop sales staff and agents.
- Proficiency in territory planning, market analysis, and business development, including identifying and converting new customer and channel opportunities.
- Excellent communication, negotiation, and relationship-building skills for engaging customers, partners, and internal stakeholders.
- Solid understanding of life insurance products and regulatory guidelines; prior experience with protection, savings, pension, or health products is an advantage.
- Comfort with using digital tools, CRM systems, and reporting platforms to track performance and support data-driven decision-making.
- Bachelor’s degree in Business, Commerce, Finance, Marketing, or a related field; an advanced degree or relevant certifications in insurance or sales will be beneficial.
- Ability to work on-site in Guwahati, travel within the assigned area as needed, and adapt to a fast-paced, target-driven work environment.

📌 Area Sales Manager (Guwahati)
🏢 SBI Life Insurance Co.
📍 Guwahati