: Area Sales Manager (ASM)

Brand: Veripure | Company: RM Group | Industry: FMCG (Food / Non-Food)

Channel: General Trade / Traditional Trade | HQ (open locations): Indore / Jabalpur

Reports to: Regional Sales Manager / Sales Head

About the Company

RM Group is a century-old business house from Madhya Pradesh with a long-standing reputation for trust and quality. Veripure, its FMCG brand, is expanding its distribution and market presence, and we are looking for a driven ASM to grow the business in the assigned territory.

Role Summary The ASM will own sales delivery, distributor management and market development for the assigned area. The role covers primary and secondary sales, a solid distributor and retail network, and a high-performing field team.

Key Responsibilities

Achieve monthly, quarterly and annual primary and secondary sales targets for the territory.

Appoint, onboard and manage distributors and super stockists, and review their performance, ROI and working capital health.

Expand numeric and weighted distribution, and improve outlet coverage and productivity in General Trade.

Lead, coach and monitor Sales Officers, Sales Executives and distributor salesmen (beat plans, productivity, attendance, reporting).

Execute and track trade schemes and promotions, and ensure timely claim settlement and scheme compliance.

Maintain optimal stock levels, minimize stock-outs and ageing, and ensure timely order-to-delivery cycles.

Ensure visibility, merchandising and in-store brand presence as per company guidelines.

Track competitor activity,



pricing and schemes, and share market intelligence with the management.

Manage commercial aspects: distributor margins, credit control, outstanding collections and claim reconciliation.

Submit timely MIS, sales reports and forecasts, and drive adoption of DMS/SFA tools where applicable.

Candidate Profile Parameter Requirement Experience 3-5 years as ASM (or equivalent) in FMCG Industry/Industry FMCG Food or FMCG Non-Food Industry/Channel General Trade / Traditional Trade / Offline

Qualification-Graduate (minimum); MBA preferred

Age Up to- 45 years

Location-Indore / Jabalpur(willing to be based at HQ and travel extensively within the territory)

Core Experience Required

Super stockiest and distributor handling

Channel management

Team handling

Trade scheme management

Primary and secondary sales

Territory sales Commercial acumen (margins, claims, credit and collections)

Key Skills and Competencies

Strong distributor negotiation and relationship management.

Result orientation and target-driven mindset

Leadership and people management

Analytical ability and Excel/MIS proficiency

Good communication in Hindi and the regional language; working English Ownership, integrity and a hands-on approach to market work

Compensation INR 6 LPA to INR 8 LPA (CTC), depending on the candidate's last drawn salary and experience.

How to Apply Send your updated CV to [email protected] with the subject line: "Application for ASM, Veri pure, [Preferred Location]"

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