Key Responsibilities

- Generate agriculture loan business through Channel Partners, Dealers, FPOs, and local networks.

- Source customers for Agriculture Loans, KCC, Tractor Loans, Farm Equipment Loans, and other Agri-Finance products.

- Develop and maintain strong relationships with channel partners and key stakeholders.

- Identify and onboard new dealers, FPOs, and other business partners.

- Generate quality leads and convert them into loan applications and disbursements.

- Achieve monthly, quarterly, and annual sales and disbursement targets.

- Visit farmers, dealers, FPOs, and local markets to develop recent business opportunities.

- Coordinate with Credit, Operations, and other internal teams for smooth processing and disbursement.

- Maintain portfolio quality while achieving business targets.

- Prepare daily sales reports and MIS.

- Monitor the complete sales cycle from lead generation to loan disbursement.

- Maintain regular follow-ups with customers and channel partners.

- Track competitor activities, market trends, and local business opportunities.





- Ensure quality sourcing and adherence to company policies and credit guidelines.

- Provide regular sales reports and market feedback to management.

- Follow up on CBR-1 and CBR-2 accounts for regularisation/renewal.

- Drive cross-selling of relevant financial products.

- Perform any other duties assigned by the higher authority from time to time.

Required Skills

- Good knowledge of Agriculture Loans and Rural Finance.

- Strong sales and relationship-management skills.

- Understanding of loan documentation and basic credit assessment.

- Excellent communication and interpersonal skills.

- Strong local market knowledge and customer/channel network.

- Ability to work independently and achieve business targets.

Eligibility

- Graduate in any stream. Agriculture graduates preferred.

- 24 years of experience in Agriculture Loan Sales, Rural Banking, KCC, Tractor Finance, or Agri Lending.

- Experience with Banks, NBFCs, or Financial Institutions preferred.

Willingness to travel extensively within the assigned territory

📌 Agriculture Loan Team leader Manager (Amritsar)
🏢 CalibeHR
📍 Amritsar