Job highlights

- Minimum 10 years of experience in a similar marketing role,preferably in retail
- Proven experience in team management and coordination
- Hands-on experience with platforms like Zoho,Sales force or similar CRM tools as well as BI tools like Power BI,Google analytics,etc . Ability to work with advertising agencies,ensuring high-quality and timely campaign execution
- Qualification : MBA in Marketing or a related field

Duties and Responsibilities
- Conduct thorough market research and analysis to identify trends, customer needs, and competitive positioning.
- Coordinate with various media outlets to ensure effective advertising and brand visibility.
- Analyze the performance of marketing campaigns and provide data-driven insights to optimize future initiatives.
- Lead and coordinate regional marketing campaigns and activities, ensuring alignment with overall brand strategy.
- Manage relationships with external advertising agencies, ensuring they deliver creative and impactful campaigns.
- Develop and execute marketing strategies to meet business goals, focusing on brand growth and customer acquisition.
- Oversee and coordinate with the marketing team to ensure all projects and campaigns are executed effectively.
- Collaborate with other departments and senior management to develop sales promotions that drive foot traffic and sales.
- Plan and manage the marketing budget, ensuring cost-effective campaign execution and optimal resource allocation. Also, analyse quarterly marketing activities by comparing the present budget vs.



actual budget and adjusting future strategies accordingly.
- Lead digital marketing efforts, including social media, SEO/SEM, and online advertising, to boost the brand s online presence.
- Develop and execute brand strategies that enhance brand awareness, equity, and loyalty.
- Provide detailed reports on marketing performance, campaign success, and other key metrics to senior management for decision-making.
- Advise the purchasing department on market trends and customer preferences, ensuring that product designs and purchases align with current demand and brand positioning. Maintain close coordination with the purchasing team to influence product offerings.

Skills and Qualifications:-
- MBA in Marketing or a related field.
- Minimum 10 years of experience in a similar marketing role, preferably in retail.
- Excellent communication and interpersonal skills.
- Proven experience in team management and coordination.
- Strong understanding of digital marketing and its role in driving sales and customer engagement.
- Hands-on experience with platforms like Zoho, Sales force or similar CRM tools as we'll as BI tools like Power BI, Google analytics, etc
- Ability to work with advertising agencies, ensuring high-quality and timely campaign execution.
- Analytical skills to interpret market research, campaign analysis, and sales data.
- Experience in developing and executing brand strategies and sales promotions.
- Robust planning, budgeting, and organizational skills.

📌 AGM Marketing (Bengaluru)
🏢 Joyalukkas
📍 Bengaluru