Adobe Real-Time Customer Data Platform (RTCDP) Architect
Role Summary
Lead enterprise customer data platform initiatives using Adobe RTCDP to create unified customer profiles and activation strategies.
Key Responsibilities
- Design RTCDP architecture and customer profile strategy.
- Define identity resolution and profile unification approaches.
- Create audience segmentation and activation frameworks.
- Integrate first-party, second-party, and enterprise data sources.
- Design governance, consent, privacy, and compliance controls.
- Enable audience activation across marketing and advertising platforms.
- Provide scalability, performance, and operational oversight.
- Collaborate with business, data engineering, and marketing teams.