Profile: Account Manager - Paid Media

Company: NuroSparX - Digital Growth Company

Location: Remote

Communication Skills: Extremely fluent in English

Experience: 4-5+ years of proven experience with expertise in managing a team & working in agencies with hands-on experience for running ads and handling sms / email campaigns.

Salary: Up to 8 LPA (based on current CTC & experience)

Notice Period: Immediate joiner or up to 30 days

ROLE OVERVIEW

We are looking for an ownership-driven Performance Marketing Manager who combines data, creativity, and platform depth with 5+ years of proven experience in managing paid growth across global platforms.

You will work directly with US-based clients on lead generation, ecommerce, and growth-focused campaigns, while managing a team and owning performance outcomes end to end.

Core Capabilities (Mandatory)

- Meta Ads (critical)

- 5+ years hands-on in Meta Ads Manager for e-commerce and lead-gen brands, with results you can show.
- Campaign structure for 2026: Advantage+ Shopping, Advantage+ audiences, cost caps and bid caps, CBO versus ABO, creative-led testing.
- Pixel, Conversions API, event match quality, aggregated event measurement, catalog and agile product ads.
- Creative testing at volume: hooks, formats, UGC, static versus video, iteration cadence, and briefs for designers and editors.
- Scaling logic: when to raise budgets, when to duplicate, when to kill, and how to read fatigue early.

- Google Ads (critical)

- Search, Shopping, Performance Max, YouTube and Demand Gen for e-commerce and lead-gen.
- Merchant Center feeds and feed health, product segmentation, asset groups, search term control in PMax.
- Keyword and match-type strategy, negatives, bidding (tROAS, tCPA, max conversions), landing page tests.
- Google Tag Manager, GA4,



enhanced conversions, offline conversion import, consent mode basics.

- TikTok Ads and other channels

- TikTok Ads Manager (Spark Ads, TikTok Shop, Smart+), or a strong plan to be running it in 30 days.
- Working knowledge of Pinterest, Snapchat, LinkedIn or programmatic for the right brand.
- Knows what each platform does well and puts spend only where it pays.

- Email, SMS and WhatsApp (critical)

- 2+ years running lifecycle programs in Klaviyo, Mailchimp, HubSpot, Braze, MoEngage, WebEngage or CleverTap.
- Flows that pay: welcome, browse and cart abandonment, post-purchase, win-back, replenishment, VIP.
- Campaign calendar, segmentation, list growth, deliverability, A/B tests on subject lines, send times and offers.
- SMS and WhatsApp: compliance (TRAI DLT in India, TCPA in the US), opt-in flows, WhatsApp Business API templates and conversational flows.
- Reports on revenue per send, flow revenue share, repeat rate, and LTV by cohort.

- Tracking, attribution and analytics (critical)

- Sets up tracking end to end: pixels, CAPI, GTM, GA4, UTM discipline, server-side basics, CRM and Shopify or WooCommerce integration.
- Reads blended numbers: MER, CAC, payback period, contribution margin after ads, and new versus returning customer split.
- Builds one weekly dashboard per brand (Looker Studio, Sheets, Triple Whale or Northbeam) with the three actions on top.




- Explains the numbers to a founder in plain English on a 20-minute call.

- Conversion and offer thinking

- Landing page and product page conversion: structure, speed, offer, proof, and the tests to run.
- Offer and promotion design with margin in mind, bundling, free shipping thresholds, subscription.

- AI tools (mandatory)

- Daily use of Claude, ChatGPT or Gemini for ad copy, creative concepts, email sequences, audience research, and reporting.
- Uses AI image and video tools (Midjourney, Runway, Veo, Sora, AdCreative or similar) to produce test creatives fast.
- Can build a repeatable prompt or a small automation (Zapier, Make, n8n, Apps Script) to remove a manual task.
- Shows in the interview how AI cut a task from hours to minutes.

General requirements:

- 5+ years in performance marketing, with at least 2 years in a growth company or on multiple brands at once.
- Has managed at least Rs 25 lakh a month (about $30,000) in paid spend across Meta and Google, or Rs 10 lakh a month on one platform.
- Extremely fluent English; you present performance to US founders on weekly calls.
- Overlap with US Eastern hours for at least 4 hours a day.
- Owns outcomes: revenue, CAC, MER and repeat rate are your numbers.
- Structured tester: every week has a hypothesis, a test and a decision.

About NuroSparX

NuroSparx is a digital growth company for US mid-market brands and Indian D2C brands. We run SEO, paid media, marketplaces, email and websites with a 16-person remote team and AI in every workflow. We measure ourselves on each brand's revenue.

If you have scaled a brand on Meta and Google, built email flows that pay for themselves, and use AI every day, we want to talk to you.

📌 Account Manager - Paid Media (India)
🏢 NuroSparX
📍 India