Jaro Education | CDO Role Guide jaro education

& Candidate Preparation Guide

Career Development Ocer (CDO)

1. About Jaro Education Jaro Education is India's most trusted online higher education company and a pioneer in the executive and online education industry. Founded in 2009 by Dr. Sanjay Salunkhe, the company has been self-

funded and protable since inception. Jaro Education has been honored with the EdTech Leadership

Award and recognized as a National Best Employer by the World HRD Congress.

Jaro Education bridges the gap between top-tier global academic institutions and ambitious professionals. The organization nurtures entrepreneurs and working executives across entry-level to C-

Suite roles through strategic aliations with globally renowned universities and business schools,

including:

IIMs: IIM Ahmedabad, IIM Indore, IIM Kozhikode, IIM Mumbai, IIM Nagpur, IIM Tiruchirappalli,

IIM Visakhapatnam

IITs and IIT-linked institutions: IIT Bombay, IIT Delhi, IIT Jammu, IIT Palakkad, IIT Roorkee,

E&ICT; Academy IIT Kanpur, E&ICT; Academy IIT Guwahati, IITM Pravartak IIT Madras

Technology Innovation Hub

Other premier Indian institutions: IISc, XLRI, IMT Ghaziabad, Loyola Institute of Business

Administration (LIBA), IFEEL Institute for Future Education, Entrepreneurship and Leadership,

MIT Institute of Design / MIT IDSS, Niranjan Hiranandani School of Real Estate & HSNC University

Indian Universities and Higher Education Partners: Adani Institute of Digital Technology

Management, Amity University, Amrita Vishwa Vidyapeetham, Bharati Vidyapeeth / BVDU,

Chandigarh University, Dayananda Sagar University (Bengaluru), Dr. D. Y. Patil Vidyapeeth

Centre for Online Learning (DPU-COL, Pune), Dr. M.G.R. Educational and Research Institute, JAIN

Online, MAHE Manipal Academy of Higher Education, Manipal University, Manipal University

Jaipur, Parul University, Sikkim Manipal University, Symbiosis International (Deemed University) /

SSODL

Global Academic and Executive Education Partners: Deakin University (Australia) & KPMG in India, Harvard Business Impact, Imperial College Business School Executive Education, Rotman

School of Management (University of Toronto) & IITM Pravartak, Wharton Interactive

Company Vision: To be globally recognized for providing a seamless learning platform for professionals around the world.

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Jaro Education | CDO Role Guide Company Mission: To make high-quality, outcome-oriented executive education accessible to every student and professional at all stages of their career.
- Role Overview & Snapshot The Career Development Ocer (CDO) / Inside Sales Specialist plays a critical role in driving business growth by engaging with working executives, assessing their career goals, and counseling them on higher education options. This is an end-to-end sales and counseling role that combines lead generation, relationship building, and consultative program matching.

Designation

Career Development Ocer (CDO) / Inside Sales Specialist

Admissions & Executive Education Sales

Department

Target Audience

Working Days

Working Professionals, Corporate Executives & Freshers

Monday to Saturday (Sunday Weekly-O)

10:00 AM to 7:00 PM (Note: Shift may stretch basis business requirements)

Working Hours

Dress Code

Mon Fri: Business Formals | Saturday: Smart Casuals

Primary CRM Tool

LeadSquared

- Key Responsibilities & Performance Expectations





High-Volume Lead Outreach & Prospecting

¢ Connect daily with a minimum of 80 working professionals sourced from the LeadSquared CRM database to build a healthy sales pipeline.

¢ Initiate conversations using cold-calling and warm lead nurture strategies, establishing rapid rapport with high-potential prospects.

Consultative Counseling & Needs Analysis

¢ Analyze candidate professional backgrounds, current skills, domain expertise, and future career aspirations.

¢ Identify skill gaps and recommend optimal executive programs, degree courses, diplomas, or certications from Jaros university partners.

¢ Conduct structured telephonic, virtual, or in-person counseling sessions detailing curriculum highlights, faculty credentials, learning methodologies, and career outcomes.

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Jaro Education | CDO Role Guide

End-to-End Sales Execution & Enrolment

¢ Guide prospects through the complete sales funnelfrom cold calling to lead nurturing, objection handling, fee negotiation, and nal enrolment closures.

¢ Maintain consistent, personalized follow-up schedules with high-intent leads to maximize conversion rates.

¢ Meet or exceed assigned daily activity deliverables, weekly conversion targets, and monthly revenue metrics.

Operations & Data Management

¢ Maintain accurate, real-time records of lead statuses, meeting notes, follow-up dates, and payment stages in LeadSquared.

¢ Coordinate closely with internal Admissions, Student Support, and Operations teams to ensure a seamless onboarding experience for enrolled learners.

¢ Stay up-to-date with evolving EdTech trends, institutional accreditation updates, and competitor oerings.

- Candidate Prole & Prerequisites

¢ Education & Experience: Bachelors degree in any discipline. Freshers with exceptional communication skills or candidates with prior sales/EdTech outreach experience are preferred.

¢ Communication Skills: Fluency in English with solid verbal, written, and persuasive articulation capabilities.

¢ Sales Mindset: High competitive drive, negotiation skills, objection-handling capability, and comfort working in target-driven environments.

¢ Interpersonal Skills: Empathy, active listening, and the ability to build immediate rapport with mid-to-

senior working professionals.

¢ Technical Savvy: Basic familiarity with Microsoft Oce (Excel, Word) and CRM applications like

LeadSquared.

- Career Growth Pathway

¢ Structured Career Path: Opportunities to transition from CDO to Senior CDO, Team Leader,

Assistant Manager, and Business Manager based on performance and target achievements.

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Jaro Education | CDO Role Guide

Interview Preparation Kit

Please review the following instructions and preparation guidelines before attending your interview with

Jaro Education.

A. General Interview Hygiene & Rules

1. Professional Appearance: Dress in business formals (MonFri style) to demonstrate professionalism.
2. Technical Setup: Ensure a stable high-speed internet connection,



functional camera/microphone, and a silent, distraction-free environment for virtual meetings.

3. Communication Delivery: Keep answers crisp, structured, and focused. Avoid lengthy anecdotes or o-topic details.
4. Energy & Condence: Demonstrate high energy, enthusiasm, and articulate speech throughout the conversation.
5. Past Employer Etiquette: Maintain a strictly positive, objective, and factual approach when discussing previous employers. Do not speak negatively about former companies or colleagues. B. Fundamental Concepts to Master

6. What is EdTech? Denition: EdTech (Educational Technology) refers to the integration of technology, software, and hardware tools into educational processes to enhance learning accessibility, engagement, and eectiveness.

Industry Context: Explain why online higher executive education is essential todayallowing working professionals to upskill without pausing their full-time careers.

7. What is Consultative Selling? Denition: A sales approach focused on prioritizing the buyer's needs, challenges, and goals rather than aggressively pushing a product.

Application at Jaro Education: As a CDO, you do not simply "sell a course." You rst identify a professionals career bottlenecks, understand their skill gaps, and then recommend the specic executive program that aligns with their career growth.

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Jaro Education | CDO Role Guide C. Sample Interview Questions & Preparation Strategies

Important Note: Interview questions may change from person to person depending on individual candidate proles and interviewer evaluation. The questions below are representative FAQ example types to aid your preparation.

¢ "Walk me through your resume and key achievements."

Tip: Focus on your outreach metrics, target achievements, past sales/counseling experience, and everyday responsibilities.

¢ "Why do you want to build a career in the EdTech industry?"

Tip: Highlight the rapid growth of the online education sector, your passion for career counseling, and the impact of upskilling working professionals.

¢ "How do you handle a candidate who says the program fee is too high?"

Tip: Demonstrate consultative sellingreframe the fee as a long-term career investment, highlight the prestige of partner institutes (e.g., IIMs, IITs, Wharton Interactive, Harvard Business Impact), and discuss nancial exibility (EMIs, loan support).

¢ "What is your reason for leaving your current/previous role?"

Tip: Provide an honest, professional, and growth-oriented answer (e.g., seeking better exposure,

career progression, or entry into the EdTech industry).

¢ "How do you explain gaps in your career (if applicable)?"

Tip: Be transparent, condent, and concise. Explain how you utilized the gap period productively

(certications, skill-building, personal responsibilities).

D. Quick Checklist Before Joining the Interview

Researched Jaro Educations company background, leadership (Dr. Sanjay Salunkhe), vision, and mission.

Memorized key partner institutions across categories (e.g., IIMs, IITs, IISc, XLRI, Wharton Interactive,

Harvard Business Impact).

Prepared to explain past key performance indicators (KPIs), call targets, and sales achievements.

Reviewed the core denition of Consultative Selling and EdTech.

Dressed in crisp business formal attire.

All the best for your interview!

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📌 Academic Counsellor (Ahmedabad)
🏢 Jaro Education
📍 Ahmedabad