Job Description - Digital Marketing Specialist

Company : Shelvestech Pvt. Ltd. Position : Digital Marketing Specialist Location : Delhi NCR (On-site/Hybrid) Employment Type : Full-Time Experience : 2-5 Years (Healthcare/Medical Devices preferred)

About the Role

Key ResponsibilitiesPerformance Marketing

- Plan, execute, and optimize Google Ads (Search, Display, YouTube, Performance Max) campaigns.
- Manage Meta Ads (Facebook & Instagram) for lead generation and brand awareness.
- Execute and optimize LinkedIn Ads targeting hospitals, diagnostic centers, distributors, and healthcare professionals.
- Monitor campaign performance, CTR, CPC, CPL, ROAS, and continuously improve campaign efficiency.

Digital Marketing Strategy

- Develop and execute digital marketing strategies aligned with business objectives.
- Generate qualified B2B and B2C leads through paid and organic channels.
- Build marketing funnels and customer acquisition campaigns.
- Manage marketing budgets and maximize ROI.

SEO & Website Optimization

- Improve website rankings through on-page and off-page SEO.
- Conduct keyword research and competitor analysis.
- Optimize landing pages for higher conversion rates.
- Work closely with developers to improve website performance and user experience.

Social Media & Content Marketing

- Plan and manage content calendars across LinkedIn, Instagram, Facebook, and YouTube.
- Create compelling ad copies, blogs, product descriptions, and marketing content.
- Coordinate the creation of promotional videos, reels,



and product launch campaigns.
- Build brand presence through consistent digital engagement.

Marketing Automation & Analytics

- Manage WhatsApp Business API campaigns and automation tools.
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Google Search Console .
- Prepare weekly and monthly performance reports with actionable insights.

Market Research

- Research competitors, market trends, and customer behavior.
- Identify new digital channels and growth opportunities.
- Recommend creative strategies to improve digital presence and lead generation.

Required Skills :

- Strong hands-on experience with Google Ads , Meta Ads Manager , and LinkedIn Campaign Manager .
- Good knowledge of SEO, SEM, Google Analytics 4, Google Tag Manager, Search Console , and conversion tracking.
- Experience with Canva, Adobe Photoshop, or similar creative tools.
- Knowledge of CRM platforms, WhatsApp automation, and marketing automation tools.
- Excellent copywriting and communication skills.
- Strong analytical and problem-solving abilities.

Preferred Qualifications

- Bachelor's or Master's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Google Ads and Google Analytics certifications are preferred.
- Experience in the Healthcare, Medical Devices, Diagnostics, or B2B Industry will be an added advantage.

Pay: ₹18,000.00 - ₹30,000.00 per month

Benefits :

- Paid sick time

Work Location: In person

📌 Digital Marketing Specialist (Delhi)
🏢 Shelves Tech Private
📍 Delhi