Description : Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry out) 1. Achievement of Budgeted Targets - Achieve the budgeted sales targets and brand wise sales targets and growth targets for the respective geographical region in line with the divisional objectives - Achieve sales target with profit as budgeted - Achieve product mix as budgeted and market share as applicable to the therapy - Prepare Sales Plans, Forecast Plans and achieve weekly and monthly sales targets - Effective Intervention in low performance territories, low YPM territories through focused efforts (joint field work) of self and respective line managers - Ensure Business Hygiene parameters: Reduction of Expiries / Breakages, Nil Sales Return & Nil Cheque Bounce, Liquidation of stocks more than 90 days at C&F; locations - Adherence to policies and implementation of activities as per company SOPs - Ensure sales forecast and collection 2.. Team Building / Leadership & Direction - Address the competence and discipline requirements of field officers and managers through training, coaching & counseling - Field induction and training, coaching,
and mentoring of reportees - Support HOD in acting as an integrating mechanism between Marketing and Sales Teams and thereby ensuring proper team work and productivity - Support the HOD and Orgn in achieving 100% deployment of field staff, improving retention of team members through effectively cascading inter departmental initiatives - Support the Orgn in developing people and readying them for meeting Internal Promotion requirements 3. Effective Implementation - Ensure achievement of Key Performance Indicators like Dr. Call Average, MCR coverage, KOL coverage, YPM Parameter etc of each field officer and each line manager - Implementation of company strategies - Study competition strategy and use it to tackle sales challenges - Ensure effective implementation of marketing strategies and / or programs by the field force in the region - Provide objective customer feedback on Marketing programs to HOD and PMT by gathering information from field and through self observation during field work 4. Customer Management / KOL Management - Cascade and implement the KOL strategy - Improve ROI from KOLs through ensuring periodical visits by self and team 5. Product Management / Development - Development of 2nd line brands into large contributors with economies of scale and high Market Share - Successful launch and establishment of current products by the field force - Be the ambassador for the company and set high levels of standards and professionalism
📌 National Sales Manager (Kolkata)
🏢 Cadila Pharmaceuticals
📍 Kolkata
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