We are looking for a data-obsessed Performance Marketing Executive to own our paid acquisition strategy. Your primary mission is to turn every dollar of ad spend into measurable growth. You will be responsible for the end-to-end execution of campaigns on Meta (Facebook/Instagram) and Google Ads (Search, PMax, YouTube), focusing on scaling ROI/ROAS and lowering Customer Acquisition Cost (CAC).
Key Responsibilities
1. Meta Ads Management
- Campaign Architecture: Design and execute full-funnel Meta campaigns (Prospecting, Retargeting, and Retention).
- Creative Testing: Run continuous A/B tests on ad formats (Reels, Carousels, Statics) and copy to identify high-performers.
- Technical Setup: Ensure the Meta Pixel and Conversions API (CAPI) are firing correctly for accurate attribution.
- Audience Building: Leverage Advantage+ placements, Lookalike Audiences, and Interest-based targeting.
2. Google Ads Mastery
- Search & Shopping: Conduct deep keyword research and manage bid strategies (Target CPA, Target ROAS) for Search and Shopping campaigns.
- Performance Max (PMax): Optimize PMax campaigns by refining asset groups and signal audiences.
- YouTube & Display:
Execute video and banner campaigns to drive top-of-funnel awareness and mid-funnel consideration.
- Negative Optimization: Maintain strict negative keyword lists to eliminate wasted spend.
3. Analytics & Tracking
- Data Interpretation: Use Google Analytics 4 (GA4) and platform dashboards to track user journeys and conversion paths.
- Reporting: Build and maintain automated reports (using Looker Studio or similar) to present daily, weekly, and monthly performance.
- Attribution Modeling: Understand and account for the nuances of multi-touch attribution in a privacy-first (post-cookie) world.
4. Conversion Rate Optimization (CRO)
- Landing Pages: Collaborate with designers to optimize landing pages for higher conversion rates.
- Funnel Analysis: Identify bottlenecks in the user journey from ad click to final purchase/lead.
Skills Required : Expert-level knowledge of Meta Ads Manager and Google Ads.
Proficiency in GA4, Google Tag Manager (GTM), and Meta Pixel.
Experience managing monthly spends of $10,000+ (or relevant local currency).
Familiarity with using AI for ad copy generation and predictive bidding.
Google Ads Search/Video/Display and Meta Blueprint certifications (preferred).
Work Location: In person
📌 Performance Marketing Executive (Meta & Google Ads) (Science City)
🏢 21Twelve Interactive
📍 Science City
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