Job Description: Key Responsibilities - Plan, set up, and manage Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube) - Conduct keyword research, audience targeting, and competitive analysis - Write and test ad copy, extensions, and landing page recommendations - Optimize bids, budgets, targeting, and ad creatives to improve performance - Monitor daily campaign performance and adjust strategies to meet KPIs - Track conversions and ensure accurate implementation using Google Tag Manager and Google Analytics - Perform A/B testing on ads, keywords, and landing pages - Prepare weekly and monthly performance reports with insights and recommendations - Stay up to date with Google Ads policies, platform updates, and industry best practices - Collaborate with SEO, content, design, and sales teams to align marketing goals Required Skills & Qualifications - 2+ years of hands-on experience managing Google Ads campaigns - Strong knowledge of PPC metrics (CPC, CPA, ROAS, CTR, Quality Score) - Experience with Google Analytics (GA4)



and Google Tag Manager - Proficiency in keyword research and bid strategies - Ability to analyze data and translate insights into action - Solid written communication skills for ad copy creation - Google Ads certification (Search preferred) Preferred Qualifications - Experience managing large or multi-account budgets - Knowledge of conversion rate optimization (CRO) - Experience with e-commerce and Google Shopping campaigns - Familiarity with tools such as SEMrush, Ahrefs, or Optmyzr Key Performance Indicators (KPIs) - Cost per acquisition (CPA) - Return on ad spend (ROAS) - Conversion rate - Click-through rate (CTR) - Budget efficiency and growth Pay: ₹20,000.00 - ₹30,000.00 per month Application Question(s): - What is the pin code of your place of residence ? - Please share the link of your work portfolio. - What is your current salary ? - What is your expected salary ? Work Location: In person

📌 Google Ads Specialist (Mumbai)
🏢 DIBC
📍 Mumbai