Job Title: Performance Marketing Executive

Company : SANSKRTI Location : Marine Lines, Mumbai Employment Type : Full-time Salary: 20000 - 35000

Job Summary

You will play a key role in driving traffic, leads, conversions, and ROI through paid campaigns and growth strategies.

Key Responsibilities

- Plan, execute, and manage paid marketing campaigns across platforms such as Meta Ads (Facebook & Instagram), Google Ads, YouTube Ads, and other digital channels :

- Monitor campaign performance and optimize ads for reach, clicks, leads, conversions, ROAS, and customer acquisition :

- Conduct audience research, competitor analysis, and targeting strategy development

- Manage and optimize campaign budgets, bidding strategies, and ad placements :

- Create and test different ad creatives, copy, headlines, CTAs, and campaign formats :

- Work closely with the creative, content, and design team to develop high-performing ad assets

- Set up and monitor Facebook Pixel, conversion tracking, UTM tracking, and Google Analytics :

- Analyze campaign data and prepare weekly / monthly performance reports :

- Identify opportunities for scaling campaigns and improving conversion rates :

- Run A/B testing for creatives, landing pages, audience segments, and campaign objectives

- Support retargeting, remarketing, funnel strategy, and lead generation campaigns :





- Stay updated with the latest digital advertising trends, algorithm updates, and platform changes

Requirements :

- Bachelor’s degree in Marketing, Business, Digital Media, Advertising, or related field :

- 1-3 years of experience in Performance Marketing / Paid Media / Digital Advertising :

- Solid hands-on experience with:

- Meta Ads Manager :

- Google Ads :

- Google Analytics :

- Google Tag Manager (preferred)

- Good understanding of:

- ROAS, CPC, CPM, CTR, CPA, CAC, Conversion Rate :

- Funnel-based marketing and customer acquisition

- Retargeting and audience segmentation

- Experience in managing ad budgets and campaign scaling

- Analytical mindset with strong problem-solving skills

- Ability to interpret campaign data and convert insights into action

- Good communication and coordination skills

Preferred Skills

- Experience in fashion, apparel, lifestyle, D2C, or e-commerce brands is a strong plus

- Knowledge of Shopify ads integration / e-commerce funnel optimization :

- Understanding of landing page performance and CRO (Conversion Rate Optimization) :

- Experience in lead generation campaigns and customer journey optimization

- Familiarity with tools like Hotjar, SEMrush, Ahrefs, Canva, or Looker Studio is an advantage

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Marine Lines)
🏢 LAABH SILVER
📍 Marine Lines