About the Role

Vestor College of Management is seeking a creative, strategic, and performance-oriented Digital Marketing & Corporate Relations Manager to elevate our brand, boost student engagement, generate quality leads, and build corporate networks for placement partnerships. This is a dynamic role combining digital content creation, lead counseling, placement promotion, SEO & organic growth, corporate outreach, and classroom training.

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- Key Responsibilities _

1. Digital Marketing & Brand Management

- Develop and execute digital marketing strategies to increase college visibility and engagement.
- Build a strong and consistent brand image across all online and offline touchpoints.
- Manage the college’s presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube).
- Plan and run paid and organic campaigns tailored to student acquisition and brand recall.
- Track marketing KPIs, analyze campaign performance, and present actionable insights.

- Content Creation & Event Coverage

- Design creatives (posters, reels, videos, banners) for events, campaigns, and announcements using tools like Canva, Photoshop, Premiere Pro, etc.
- Shoot and edit promotional videos, faculty interviews, student testimonials, and college highlights.
- Capture high-quality photographs during events and live-stream major happenings across platforms.

- SEO & Organic Growth

- Optimize website and content for search engines (on-page/off-page SEO).
- Develop keyword strategies to improve organic traffic and rankings on Google and YouTube.
- Create blog content, press releases, and articles to improve thought leadership and online visibility.
- Monitor website analytics and make SEO improvements based on user behavior and search trends.

- Lead Management & Counseling

- Counsel prospective students and parents on academic programs, admission process, scholarships, and placements.
- Ensure follow-ups and data tracking using CRM or internal systems for higher conversion.

- Placement Promotion & Corporate Tie-Ups





- Collaborate with the placement team to promote student placements, internships, and industry interactions.
- Build relationships with companies for internships, placements, and academic collaboration.
- Organize and promote corporate talks, recruitment drives, and career workshops.
- Maintain a growing database of recruiters and HR contacts across sectors.

- Lectures & Training

- Conduct regular classroom sessions, workshops, and practical training in digital marketing for BBA/BCA/M.BA students.
- Cover topics like social media marketing, SEO, content creation, and campaign planning.
- Mentor students through hands-on projects, assignments, and performance tracking.
- Stay updated with trends and ensure students are equipped with industry-relevant skills.

- Internal Coordination & Reporting

- Coordinate with academic, admission, and event teams for marketing alignment.
- Prepare weekly/monthly reports on lead generation, conversions, campaign ROI, and digital performance.
- Support brand audits and marketing effectiveness reviews.

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- Key Requirements_
- Bachelor’s or Master’s degree in Marketing, Communications, Mass Media, or related field.
- 5 years of experience in digital marketing and/or corporate relations (education sector preferred).
- Strong grasp of SEO, Google Analytics, Meta Business Suite, and social media tools.
- Proficiency in content creation software (Canva, Adobe Suite - Photoshop, Illustrator, Premiere Pro).
- Ability to shoot and edit videos, photos, and manage live social media coverage.
- Excellent communication and relationship-building skills.
- Experience with CRM tools, WhatsApp marketing, or lead management systems is an advantage.

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Preferred Attributes

- Knowledge of branding principles and student lifecycle marketing.
- Ability to multitask in a fast-paced academic setting.
- Energetic personality with a “get-things-done” mindset.

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Compensation: Competitive, based on skills and experience

Reporting to: Director / Head of Admissions & Placements

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Patna)
🏢 Vestor College of Management
📍 Patna