Location: Rajpur Road, DehradunShift: Day ShiftExperience Required: 3+ Years (preferred)
Roles & Responsibilities
- Create, manage, and optimize paid acquisition campaigns across social media, search engines (SEM), and display platforms
- Analyze campaign performance using data-driven insights and quantitative analysis
- Monitor and improve ROI, conversion rates, and cost per acquisition (CPA) across all marketing channels
- Identify performance bottlenecks and conduct root-cause analysis using tools like Google Analytics
- Develop and execute strategies to increase traffic, lead generation, and revenue growth
- Continuously test, measure, and optimize campaigns for maximum effectiveness
Qualifications & Skills
- Prior experience in a performance marketing or quantitative marketing role
- Solid hands-on experience managing campaigns on:
- Facebook Ads Manager
- Google Ads / Google AdWords
- Other paid performance marketing platforms
- Strong analytical and reporting skills
- Ability to interpret campaign data and make strategic marketing decisions
- Knowledge of digital marketing trends, audience targeting, and conversion optimization techniques