18 Oct
|
Gowjee Gammat Private
|
Horamavu
18 Oct
Gowjee Gammat Private
Horamavu
DREAMSTROKES Luxury Wedding Planning | Bengaluru
ROLE TITLE AI-First Growth & Digital Marketing Executive
Role Overview
We are looking for a highly resourceful, AI-native marketer who can help build Dreamstrokes into India's most visible luxury wedding planning brand across both traditional search engines and emerging AI-driven discovery platforms.
This is not a social media posting role.
This is a growth-focused position responsible for increasing Dreamstrokes' visibility across Google Search, ChatGPT, Perplexity, Gemini, Google AI Overviews, Pinterest, Instagram, and future AI-powered search experiences.
Key Responsibilities
- AI Search Visibility (GEO - Generative Engine Optimisation)
- Build content strategies that improve Dreamstrokes' visibility in ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and future AI search engines.
- Create and optimise content specifically designed to be cited by AI-generated answers.
- Develop topical authority around luxury weddings, destination weddings, wedding planning, wedding decor, wedding venues, and wedding budgeting.
- Implement structured content frameworks, FAQ architecture, schema markup, and entity optimisation.
- Monitor AI search visibility and adapt content strategies based on evolving AI search behaviour.
- Search Engine Optimisation (SEO)
- Conduct advanced keyword research and search intent analysis.
- Build content clusters targeting high-intent wedding searches.
- Optimise website pages for organic rankings.
- Manage Google Business Profile and local SEO initiatives.
- Execute backlink-building and digital PR campaigns.
- Track rankings, traffic, click-through rates, and search visibility.
- AI-Powered Content Marketing
- Produce high-quality blogs, guides, venue pages, checklists, and wedding inspiration content.
- Use AI tools responsibly to accelerate content production while maintaining originality and quality.
- Repurpose long-form content into multiple short-form formats using AI-assisted workflows.
- Social Media & Brand Growth
- Own Dreamstrokes' Instagram, Pinterest, and YouTube Shorts presence.
- Develop content calendars aligned with the luxury wedding audience.
- Create reels, carousel posts, captions, and storytelling content.
- Monitor trends and competitor activity.
- Build an engaged community around the Dreamstrokes brand.
- Marketing Automation & AI Workflows
- Use tools such as ChatGPT, Claude, Gemini, Perplexity, Make, Zapier, Notion AI, Airtable AI, and other emerging platforms to improve marketing efficiency.
- Build workflows that automate reporting, content research, lead management, content repurposing, and campaign analysis.
- Continuously identify opportunities where AI can reduce manual effort and increase output quality.
- Paid Advertising
- Manage Google Ads and Meta Ads campaigns.
- Improve lead quality and campaign ROI.
- Execute remarketing campaigns and funnel optimisation strategies.
- Analyse performance and recommend improvements.
Preferred AI & Marketing Tools
AI Tools:
- ChatGPT
- Claude
- Gemini
- Perplexity
- Midjourney or equivalent
- Notion AI
- Make
- Zapier
SEO & Analytics:
- Google Search Console
- Google Analytics (GA4)
- Ahrefs
- SEMrush
- Screaming Frog
- Google Business Profile
Marketing Platforms:
- Meta Ads Manager
- Google Ads
- Pinterest
- WordPress
Key Performance Indicators (KPIs)
- Growth in qualified wedding enquiries
- Improvement in Google rankings
- Growth in AI search visibility
- Number of AI search citations achieved
- Website traffic growth
- Organic lead generation
- Instagram engagement and follower growth
- Blog traffic and content performance
- Cost per lead and campaign ROAS
- Marketing process automation implemented
Assignment Requirement
- A content strategy to rank for "Wedding Planners in Bangalore"
- A GEO strategy to improve Dreamstrokes' visibility in ChatGPT and Perplexity
- Their personal AI marketing workflow
- Examples of AI-assisted content creation or automation projects
Pay: ₹400,000.00 - ₹600,000.00 per year
Benefits :
- Cell phone reimbursement
- Adaptable schedule
- Internet reimbursement
- Paid time off
- Work from home
Application Question(s):
- Have you personally improved organic rankings or website traffic through SEO? If yes, specify the website, keywords, and measurable results achieved.
- Which AI tools do you use at least weekly for marketing? (Select all that apply)
□ ChatGPT □ Claude □ Gemini □ Perplexity □ Make □ Zapier □ Notion AI □ None of the above
- Please share one example of a marketing project, website, social media page, blog, campaign, or brand where you were personally responsible for growth. Include links and measurable outcomes.
- Have you used AI tools to automate or streamline marketing tasks? Briefly describe one workflow you created.
Work Location: Hybrid remote in Horamavu, Bengaluru, Karnataka
📌 Ai-first Growth & Digital Marketing Executive (Horamavu)
🏢 Gowjee Gammat Private
📍 Horamavu